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9 (Free and Paid) Best Reverse Email Lookup Tools in 2024

Over 4.3 billion people use emails, and there’s no doubt that email communications have become abundant.

We know that you get a lot of emails every day. Some of them might be from email addresses you don’t recognize. When you see an unfamiliar email in your inbox, you naturally want to know who sent it.

Therefore, this is where you can use an email reverse lookup tool to find information about unknown senders.

What is Reverse Email Lookup?

Reverse Email Lookup is a process that lets individuals and businesses track the origins of an email address—information like location, phone number, company name, social media handles, and much more.

Much like the reverse phone lookup back in the day, where we used phone directories to get information about a random phone number.

Reverse email lookup tools do the same thing. Once you enter an email address, these tools will search online directories to find the information related to that email.

We’re sure, you might be wondering. In a world, where people are paying for email lookup tools. Why would someone use reverse email lookup tools?

The answer is simple, but the reasons are many:-

1) To verify the authenticity of an unknown email sender in the inbox and to avoid yourself from any online scams and phishing attacks.

2) To reconnect with an old friend whose only source of contact is the email ID that you have

3) Business inquiries (or) pitches that land in your inbox. Reverse email search helps to know about the details before you start doing business chat with a random email

4) To enrich the email of your customers who subscribed to your newsletter

5) Trying to find any criminal records and bankruptcy details of a person for background verification

And more

Hence, for all those exact reasons, there are plenty of reverse email lookup tools are available in the market.

9 (Free and Paid) Best Reverse Email Lookup Tools in 2024

You should know that reverse email search is not just a process, it’s a gateway to a more informed and secure online experience for email users.

Currently, several methods and tools exist to do a reverse email lookup. Some of them are free, and some of them are paid. With free tools, you can get limited information about your email entities, whereas with paid tools, you get access to additional information about an email address.

This section lists all the free and paid tools possible to do a reverse email lookup search.

1) BeenVerified (Paid Service)

BeenVerified is a comprehensive platform offering a range of search tools, including the “Reverse Email Lookup” feature.

The platform also offers Reverse Phone Lookup, Address Lookup, Vehicle Search, People Search, and more. Indeed, there’s no denying that this one tool stands at the top of our list of ‘Best Reverse Email Lookup Tools.’

However, that being said, you need to keep in mind laws such as Fair Credit Reporting Act (FCRA) when it comes to how you can use the information you obtain from a reverse email lookup tool like BeenVerified.

For example, you cannot use it to check someone’s employment history, check educational qualifications, steal an Identity, do tenant screening, and check for any existing credit obligations.

Apart from that, if you want to use BeenVerified, here are the pros and cons:

Pros:-

1. Comprehensive Analysis: BeenVerified provides detailed information (reports) by sifting through vast public records. Usually, these reports will include data like property records, criminal records, vehicle records, and other personal details

2. Versatile Use: Useful for online dating, looking up your caller, reconnecting with old buddies, and understanding online sellers.

3. User-Friendly: Simple and intuitive platform design.

4. Broad Database: Access to extensive databases for high success rates.

5. Confidential Searches: Ensures the person being searched isn’t notified.

6. Positive Reviews: Many users have shared favourable feedback. Check their r eviews here.

7. Customer Support: Provides live assistance for users.

Cons:-

1. Accuracy: Information might not always be up-to-date. However, it’s the best in the market compared to most tools on this list. Also, data is exclusive to the United States

2. Not free: BeenVerified doesn’t offer a free reverse email lookup. Also, it doesn’t offer a one-time payment option, you have to choose its monthly subscription.

3. Report Cap: Limited to 100 reports per month.

4. Not FCRA Compliant: Can’t be used for employment or tenant decisions.

2) Reverse Contact (Free & Paid)

Reverse Contact Reverse Email Lookup Tool

Reverse Contact is probably the most advanced tool on this list. What separates this tool from the rest is that it is specifically designed for businesses to enrich their data from emails, which is nothing but gathering information from email addresses.

But unlike the tools in this list where people manually use reverse email lookup to gather/check information of an email. Using Reverse Contact, you can perform multiple searches simultaneously, which is excellent for businesses who want to enrich their data in bulk.

Also, you can integrate it with your own CRM tool to perform a seamless data enrichment process of 10,000+ email IDs. This results in in-depth customer profiles, leading to a tidier pipeline and a significant boost in your marketing campaigns.

Masteos, a rental investment agency shared in their case study how Reverse Contact helped them enrich their 74k+ Contacts. This enabled them to elevate their profiling process, advertise more precisely, and save significant time for the business.

However, if you’re not a business and want to do reverse email lookup manually, you can use their free 20 credits to find the information you need for your anonymous emails.

Note:- Similar to data enrichment if you’re looking to enrich your leads for your business and want to qualify your leads based on your customer personas. Then using LeadBoxer, can help your business sort out those leads who have interests to buy from you and it can integrate with your CRM too. Check our case studies here.

Pros:-

1. Comprehensive data enrichment: Reverse Contact provides the same information, such as phone numbers, social media profiles, and possibly physical addresses too. You can leverage this data in your marketing and sales campaigns.

2. Versatility: The primary use case of this tool is for businesses. Businesses of any size and sector can use this tool.

3. High Enrichment Rate: F orest Admin one of their users, got access to 72% enriched emails within their database as they used Reverser Contact. Which meant a ton of opportunity for them.

4. CRM Integration: It seamlessly integrates with CRM systems like Hubspot, Pipedrive, Salesforce, and others, helps in streamlining the workflow for sales and marketing teams.

5. Customer Profiling: Companies can build detailed customer profiles by enriching the data from the set of emails, which is crucial for personalized marketing and customer service.

Cons:-

1. Potential Privacy Concerns: There might be privacy concerns when dealing with personal information, which businesses need to handle responsibly.

2. Learning Curve: Initially, businesses may face a learning curve in understanding how to best utilize this tool for their needs. Hence the ‘learning curve’.

3. High Subscription Cost: Their monthly subscription starts at $99. For $99, you get 2000 credits per month.

4. Limitations in Data: If the email addresses are not linked to public profiles or if the users have a limited digital footprint, you won’t be able to get their information from an email address.

3) Google (Free)

Definitely not a tool, but ‘Google’ is the best way to find information with reverse email lookup. You can simply paste the email address on Google Search bar to know the person’s details.

If email ID isn’t good enough to give you some search results, you play around with search operators like Firstname last name” + “@gmail.com, Firstname + @gmail.com.

However, the problem with using Google as one of the free reverse email lookup services compared to others is that search engines can only generate results on public platforms like online directories and social media platforms. Not private databases unlike some of the paid tools in this list.

Also, one problem with using Google, which other paid tools take care of, is that the person behind the email might have ways to know if their email is being searched for, especially if they have set up alerts.

In other paid tools on this list, the search is confidential, and you should know that they skim through a load of online and offline directories to give you all the details behind a random email.

Just like Google, you can use social media sites like LinkedIn, Twitter, and Instagram to do a reverse email lookup and find the social media handles of your email sender.

4) Spokeo (Paid)

Spokeo, as a tool, answers 500k searches per day. With over 12 billion records, Spokeo can provide you with phone numbers, location history, photos, social media accounts, family members, court records, work information, and much more.

Apart from the reverse email lookup search, Spokeo offers name search, phone search, and address search. You can use these tools on your desktop and even via an IOS app.

Spokeo’s commitment to transparency and trust is reflected in its community efforts, including supporting individual volunteers, nonprofit organizations, and education through scholarships and technology donations.

Pros:–

Easy to Use: Spokeo is user-friendly; all you need to do is paste your email address in the search bar
Comprehensive Search Data: It scans over 120 social sites for real-time user data, which includes dating sites, blog posts, and product reviews, amassing over 12 billion records to cross-reference.
Manual Lookups: The service is geared towards manual lookups, which can be beneficial for detailed fraud investigations and background check-ups.

Cons:-

No Automation: Spokeo does not provide automation, which means each search has to be done manually. Hence, you won’t be able to do reverse email lookups in bulk unlike in Reverse Contact.
Tiered Pricing (not free): Spokeo offers three-tiered Pricing with custom plans, starting at $19.95 for 100 monthly searches.
Limited Searches Per Month: Depending on the plan, there is a cap on how many searches can be performed each month, which could be restrictive for some users.

Spokeo is a simple tool that prioritizes the depth and comprehensiveness of data over automation and high-volume search capabilities.

No need to mention that it’s best suited for people who require detailed background checks of their email and are not annoyed by the manual nature of the search process.

5) People Looker

People Looker is another promising email reverse lookup tool where you can simply enter a name, address, or phone number to get the desired details.

Assume you’re in an email chain where your old friends have gathered to discuss someone’s bachelorette or a possible reunion. In case you cannot recognize your old buddies from their emails. Then, you can identify them all by a reverse email search on People Looker.

Just like Better Verified, the information provided by this tool is not to be used for legal purposes such as tenant screening, employment, or credit checks.

Pros:-

People Looker allows its users to search not just by email but also by name, phone number, and address, increasing the chances of finding the required information.
They offer a data removal service for you to have your information taken down from the site.
They offer a $1 trial for seven days for your email lookups. Hence, it is best for someone who needs to check a few emails

Cons:-

1) No automation like Reverse Contact

2) Their subscription starts at $23.99 per month, a little higher than the rest of the tools

3) This tool is not as powerful and fast as the rest of the paid tools on this list

6) Truth Finder (Paid)

TruthFinder helps users uncover a wealth of information about an email’s owner, including their name, address, phone number, and potentially even social media profiles.

As the name suggests, the tool helps you find the truth behind those unknown emails you received, uncover the real person you connected with on a dating site, or research your business contacts with depth and detail.

TruthFinder offers a Dark Web Monitoring service designed to help individuals protect their personal information from being exploited on the Dark Web. This service actively monitors your data, such as Social Security numbers, email addresses, medical IDs, and bank accounts.

Also, TruthFinder alerts you if it finds your sensitive information on the Dark Web.

Regarding the pricing information, TruthFinder offers a range of membership options to suit different needs, ranging from $4.99 to $29.73 per month. Their reverse email lookup tool starts at $29.73, which includes unlimited reports.

Pros:-

TruthFinder has access to over 150 million records, thus enhancing the likelihood of accurate and comprehensive results.
Apart from the reverse email lookup, Truth Finders can help you with reverse phone lookup, people search, and Dark Web monitoring.

Cons:-

A full monthly subscription of $29.73 is required to access all features. This means there is no standalone plan to use their reverse email lookup

7) Social Catfish (Paid)

Do you know, you save yourself from catfishing, if you use a reverse email address lookup option from Social catfish.

As you can guess by the name, Social Catfish is a platform people use to make themselves aware of any possible catfish connections online.

This tool offers multiple lookup options like:-

Name Lookup
Phone Lookup
Reverse Image Lookup
Address Lookup
Email Lookup
Username Lookup
Reverse Email Lookup

Most of its users look for dating profiles, social media accounts, criminal records, and other public data linked to an email address.

The platform is known for its image reverse search capability, allowing users to find profiles using photos.

Apart from helping people avoid romance scams, Social Catfish positions itself as a reliable tool for reconnecting with lost contacts and verifying the authenticity of online acquaintances.

Pros:-

It is an excellent tool for people who want to verify the identities of online dating profiles along with some ip address
Offers a wide range of lookups apart from reverse email lookups. Thus ensuring users to gather information is in multiple different ways.

Cons:–

The Pricing starts at $27.48 / month, but for $ 5.73 you can use these tools for 3 days.

Their service primarily focuses on romance scam prevention, which may not suit for business-related lookups.

8) CocoFinder

CocoFinder is another platform in this list that offers multiple lookups. Here the information is gathered from various places, including government records, data brokers, phone operators, and many offline sources that aren’t available to the public.

Apart from the reverse email lookup, other search tools include:-

People Search
Reverse Phone Lookup
White Pages
Reverse Address Lookup
Who Called Me
Inmate Search
Mugshots Search
Public Records
Criminal Records
Divorce Records
Court Records
Background Check
Obituaries Search

Unlike the Social catfish, CocoFinder is a tool suits for business entities use for business purposes. Social catfish was primarily designed for individuals to gather information about their love interests.

Whereas CocoFinder tools are more dedicated to giving out valuable information for some severe checks and business identifications.

Pros:-

CocoFinder offers a variety of lookup options
It is better for businesses that are looking for serious and detailed checks

Cons:-

No clear pricing structure
Their reverse email lookup uses information from other tools like BeenVerified, Sopkeo, and People Looker

9) RecordsFinder

RecordsFinder is an online tool designed to simplify the process of accessing public records, and their reverse email lookup service gathers information for your given email address by accessing the records available in their database.

If you check the list of records they own in their database should give you an idea that this tool is best for people trying to validate (or) verify someone’s existing criminal and legal records.

This tool indexes billions of records from over 3,000 public and private sources and brings you one comprehensive report on any individual in the United States

You can run some free reverse email lookups. But for extensive reports, you can use their trial plan for $2.95 for 7 days.

Pros:-

The best option to access any email for criminal records
They offer a paid trial plan

Cons:-

It is not best for reverse email lookups where you’re trying to gather old friend’s information, business-related queries, and along those lines
It has a subscription plan of $25 per month

Reverse Email Lookup FAQ Section

1) Reverse email lookup tools v/s email lookup tools?

Reverse and email lookup tools are often used interchangeably but serve different purposes. Email lookups are used to find someone’s email address using details like name, company name, domain URL, etc. Email lookup tools are used to create a list for email marketing.

On the other hand, reverse email lookup tools are used to find information about the person on the basis of the email address you already have. Hence, reverse lookup tools are used for verifications and cleaning lists.

2) How does reverse email lookup work?

Reverse email lookup works by taking an email address and searching through various databases and online sources to find associated information. This includes public records, social media profiles, digital footprints, and offline records. The tool cross-references the email address with billions of data points available in its database to provide you with information like owner’s name, sender’s ip address, phone number, and location in some searches.

3) Does reverse email lookup work?

Yes, reverse email lookup works. But it’s just that sometimes the databases might not be up-to-date with it’s data points. Therefore, you won’t need to worry if you’re using a reliable tool.

But anyhow, if you want to cross-check the information provided by an reverse email lookup tool, you’re free to do it manually by visiting their socials or maybe calling them on their phone (which is not recommended)

4) How to reverse lookup an email address?

You enter the email address into the search field, and the tool will scan its databases and the internet to find any related information that is publicly available. It depends upon tools on what information they provide, such as location, criminal records, employment details, photos, social media profiles, and more.

5) How do I find out who owns an email address?

The tools listed in this article will provide you with information publicly associated with the email address. This could include the person’s name, phone number, address, social media profiles, and more, depending on what the person has made publicly available.

6) Are Paid Reverse Email Lookup tools worthy enough to buy?

Whether paid reverse email lookup tools are worth the investment depends on your specific needs and the quality of the tool. If you require detailed information, the tool has a comprehensive database that can provide accurate and up-to-date information. Such tools can aid in lead generation, fraud prevention, and customer verification processes for businesses.

7) How can reverse email lookups help in my business?

Reverse email lookups can be a significant asset for various business operations. They can help your business with enhanced lead generation by analyzing the right kind of emails, improving precise customer targeting by validating the emails, preventing fraud by detecting flags, and helping you clean lists by identifying inactive emails.

Wrap Up

Often, when people search for the ‘Best Reverse Email Lookup Tool’ in 2024, they expect to land on a blog post that gives them one solution to their needs.

As we wrote this article, we sensed there might be two types of people who like to use such tools. One are individuals who are using it for personal and professional reasons. The other ones are businesses that are looking to incorporate such tools into their business.

For individuals who like to do manual checks, go with BetterVerified

For businesses who like to enrich their data in bulk, go with Reverse Contact

Those are our best suggestions, you’re free to play around with the others listed in our article

9 (Free and Paid) Best Reverse Email Lookup Tools in 2024 Read More »

30 Best Email Lookup Tools of 2024 (Free & Paid)

30 Best Email Lookup Tools For 2024

Email, lead hacking, Marketing, Sales / Wart Fransen

Finding someone’s email is a crucial part of cold email outreach. Here are 30 best email lookup tools that can help you in 2024 Without an email address, you’re left to call or message prospects. Options which are likely to lead to low reply/answer rates. With someone’s email address and the right email tracking app, you can reach out to them directly, know that the email has arrived in their inbox, and find out whether or not they’ve opened your email. While some prospects list their email publicly on social media and their website, others require a little more work. The good news is you don’t need to be a professional detective to find a person’s email address. Note:- The difference between email lookup tools and email marketing tools is that, email lookup tools help you find emails of your prospects and leads, whereas email marketing software are used to run email campaigns to your list of newsletter subscribers and sign-ups. We’ve scoured the internet for to tools to find email addresses and these most popular email lookup tools on the net, are here to help you source and approach your candidates with ease. Take a look!

1. LeadBoxer

LeadBoxer is actually not an email lookup tool, but the ultimate tool for tracking and managing the leads that are generated by email lead generation. This GDPR compliant marketing tool comes with everything you need to safely capture and convert prospects for your business. LeadBoxer offers multiple ways to identify potential customers, filter your email lists, and qualify your leads through dynamic scoring. This is one of the best Lead Generation tools there are. With the app, you can also receive notifications and updates when specific customers engage in conversion activities on your site or read your emails. Additionally, you can identify the contact information of your website’s visitors. This reduces the need for spending time finding leads to reach out to. We offer Lead Identification and Lead intelligence through website & email tracking. Watch Video or Book Demo

2. RocketReach

RocketReach uses its large database of 700 million contacts across 35 million companies to help your organization reach the right person. Their browser extension makes finding information on LinkedIn and other sites super easy. Rocket Reach is probably one of the top tools to find anyone’s email in the current market. Their plans start at $39/month, which offers access to basic email lookup and can be upgraded to fit your business needs.

3. ZoomInfo

With over 100 million companies, ZoomInfo allows your team to find the contact information for millions of employees. Their browser extension works with LinkedIn and other sites. Specialized search features help narrow down the pool to help your outreach. While their pricing varies per team, starting a free trial is the best way to explore the tool. From there, a sales rep will reach out to help determine the best plan for your needs.

4. LeadGibbon

LeadGibbon cares about quality. With their program, your team doesn’t pay for email addresses unless they are accurate. This lead generation software checks deliverability on the domain before sharing the information. Track verified email addresses with a single click using LeadGibbon. Starting at $49/month, your company can get 250 email credits and 25 phone credits to discover across LeadGibbon’s 26 million contact records.

5. Vocus.io

An email lookup tool designed for Google Chrome users, Vocus.io is a comprehensive email solution that expands your Gmail capability to find anyone’s email address. Just one of the features included in the system is email prospecting. The tool also includes email tracking, scheduling, and snooze functionality. To use email lookup tools, type the name and company domain of the person you want to connect with into the search bar. Vocus.io will create a list of possible email addresses, which it runs through a “verification” service. There’s no bulk search available on Vocus. Pricing starts at $5/month.

6. Voila Norbert

Voila Norbert makes it easy to find any email address. Create an account and you’ll instantly receive 50 free searches. To find someone’s email, type the company domain and person’s name into the tool’s search bar, and Norbert will generate a result. You are only charged for emails that the tool is able to find. The starter plan is available at $49/month for 1,000 leads (emails found). For companies who prefer one-off usage, Viola Norbert provides pay-as-you-go email verification and email enrichment. For as little as $.003 per email address, this software can verify the contact information. Email enrichment starts at $.04 per email, which can help your team gain access to more leads through quality data.

7. Hunter.io

Previously known as “Email Hunter,” Hunter.io. is a popular email lookup tool that allows you to find an email address by domain. To use the tool, you simply enter a company’s URL and Hunter.io will return a list of emails that belong to that company. There is a free plan available for 100 “requests” (email searches). Paid plans start at $39/month for 1,000 requests. A free plan provides 25 monthly searches and 50 monthly verifications, whereas paid plans start at $49/month.

8. HireEZ

This email lookup service is geared toward recruiters, HireEZ helps push candidate information to your ATS or CRM. While their goal is to help find qualified candidates, B2B companies can benefit from their AI-generated search that pulls contact information for accurate outreach. Their email sequencing campaign feature allows your team to schedule touchpoints in advance. Using artificial intelligence, the service collects information from around the web to build a full profile on the person you’re looking for. The service integrates with Gmail and Outlook. HireEZ pricing can be found by speaking with a sales rep.

9. Lusha

Tool that helps you find emails fast and efficiently, it’s also personal. Companies can customize the Lusha experience by adding the service to Salesforce, LinkedIn, or Twitter. There’s also a “Contact API” available for developers to plug into their existing technology stack. Lusha has options for all business needs, starting with a free trail that allows 5 annual credits. The Pro plan is $29/month, Premium goes up to $51/month, and they’re happy to discuss pricing if your company needs a larger credit allowance.

10. FindThatLead

Intended for account-based sales, FindThatLead is quick and easy to use. Type a company URL into the search bar and click “Find Leads” to generate a list of email addresses within that company. Billed monthly, FindThatLead’s plans start at $49/month for 5,000 monthly credits and can go up from there.

11. Skrapp

Skrapp is an email search tool that verifies information from LinkedIn. It syncs with your CRM to easily store leads. Pricing starts at $49/month for 1,000 emails.

12. AnyMail Finder

With Anymail Finder, you can look up email addresses by entering a person’s full name and company URL or name. For smaller needs, Anymail Finder has a plan for $14/month that gives 50 verified emails. Premium plans are available at $49 per month for 1,000 verified emails, and pricing goes up for there. You only pay for emails that Anymail Finder knows won’t bounce.

13. Nymeria

If you’re hoping to gather prospects from your LinkedIn network, then Nymeria is the perfect tool for you. Offering users the chance to find emails with a single click, the browser extension scans through LinkedIn profiles to find right email addresses. Once found, you can export emails to a spreadsheet. Nymeria offers monthly or annual billing, depending on which best fits your company’s needs. Their Nano plan is $33/month for 100 credits.

14. Clearbit

Clearbit is an advanced email finder tool that integrates with your CRM system. It currently supports Segment, Zapier, Marketo, and Salesforce. It also comes with a “Connect” feature which works with Gmail and Outlook. The “Prospector” system scans through 20 million companies to create lists of targeted accounts that fit specific criteria for your business needs, like the number of employees within a company, or preferred technology stack. Once you find the contacts you need, you can import them directly into your CRM system. Clearbit is a customizable platform based on volume, and their pricing varies. Schedule a demo today to begin chatting with a team member to see what best suits your company.

15. FindEmails

FindEmails.com is a cheap alternative for businesses who want the ability to look up bulk emails. While they don’t provide an accuracy guarantee through email verification process like some of their competitors, plans start at $29/month and go up based on the amount of credits your team needs.

16. LinkedIn Sales Navigator Lite

Another powerful email tool that integrates with Gmail, LinkedIn Sales Navigator Lite is an extension for Chrome owned by LinkedIn. Once you install the extension, you can compose new emails in Gmail by typing a potential address into the “To” field. The system will draw data from LinkedIn to help find email details. Usually salespeople and other professionals find LinkedIn Sales Navigator to be the most useful sales tool for leads. However LinkedIn sale navigator lets you find LinkedIn profiles of your prospects but it doesn’t provide email address information with it. Hence you have use another tool on our list with this one. Pricing varies based on your business needs, and you can contact a sales rep to get started with the conversation.

17. SellHack

Sellhack is a simple and effective browser extension. The service uses an “industry leading” 12-step email verification engine to identify correct email addresses. You can even use its one-click integration to sending an email with personalization from your email account to the prospects you find. Prices start at $3/month for their ‘Lite’ version that comes with 100 email credits. Their ‘Pro’ plan is $60/month with 2,500 email credits and access to other features.

18. UpLead

UpLead focuses on bringing accurate data to the prospecting game. Rather than simply scraping the internet, UpLead spends time gathering clean and up-to-date data including email addresses to make B2B outreach easier and more accurate. Plans start at $74/month, and can go up based on your needs.

19. Email Permutator

Email Permutator is a free tool that allows you to enter in a person’s full name and their company URL in order to generate a list of potential email addresses. There is no type of verification service with this tool. Using it will require a trial-and-error approach to correctly identify a person’s email.

20. Findymail

Findymail is another email finder… but not only! You can use their Chrome extension to export Sales Navigator search results with verified email addresses, but it also works on Apollo and any Linkedin profile. They take great pride in the finding accurate email addresses, which means contrary to other email finders, you won’t need to use an email verification tool on the provided data. Pricing is $49-$249 per month, with unlimited users

21. BuzzStream

BuzzStream works by turning search result pages and website lists into a browsable list of prospects. When you search for blogs or influencers on Google, the tool shows up in the right-hand side of your browser to suggest possible prospects and email addresses pulled from those websites. You can also use keywords like a person’s name to search for specific contacts and find their email address and social profiles. Once you find an email, Buzzstream adds it to a spreadsheet for you, alongside other information like the website the email is associated with, that site’s domain authority, and the prospect’s Twitter name. Their most popular plan is $124/month, which gives access to 25,000 contacts, bulk emailing, and link monitoring.

22. Ninja Outreach

Ninja Outreach helps with finding business leads and influencers by browsing through social profiles and websites online. Simply type keywords like “technology company” into the system, and it will list possible contacts from its internal database. You can also use the system to track your email campaigns and conversions with a built-in CRM system. Their prices range from $155/month to $459/month, and all come with a free trial. All of the options allow for full search of their 120 Million influencers.

23. LeadFuze

LeadFuze is an email lookup tool that helps you to find the email and build your contact lists extension for Google Chrome. With LeadFuze, you can create relevant prospect lists without all the hard work and time. The system checks through social media profiles, email addresses, and prospect information on your behalf. For scaling teams, LeadFuze starts at $147/month which provides access to 500 lead credits. However, they offer an unlimited plan for $397/month if more credits are needed.

24. Getemail.io

A simple yet effective email lookup tool from a startup in France, Getemail.io comes with 10 free credits to get you started. Each credit equals one email search. Although you won’t receive as many free searches with Getemail.io as some of the other tools on this list, the service comes with access to machine learning algorithms and big data for more accurate searches. The “Basic” plan costs $49/month for 300 searches and email support. The “Standard” plan costs $99/month for 1,000 searches and instant chat support. If you upgrade to the “Premium” plan at $149/month, phone support is also available, and you’ll receive 2,000 searches. They even offer an ‘Ultra’ plan for those who need 10,000 credits.

25. Snov.io

With Snov.io, you can find all the emails associated with a single person and verify them instantly. A green dot next to a prospect’s name means that the email is valid. On the other hand, a yellow dot suggests that the email may or may not be correct. The Snov.io free account comes with a generous 100 domain searches a month, 100 verified LinkedIn searches, and the opportunity to upload and verify 200 of your own emails. Their paid plans start at $30/month which provides the ability to use 1,000 credits and email 5,000 recipients. For custom plans, the starting rate is $999/month and features are determined to best suit your needs.

26. Email Magpie

Email Magpie is an email tool that searches through available public information on the internet and its own database. It finds influencer, company, and customer leads according to your chosen categories online. For instance, you can look for tech companies, software brands, marketing companies, or any B2B clientele you choose. You can also search for lists according to geographical location or industry vertical. Paid plans $300 per month for 2,750 targeted emails.

27. AeroLeads

With AeroLeads, you can find phone numbers, email addresses, and social media profile information for businesses and their decision makers. AeroLeads is a Google Chrome plugin, so you’ll need to download and activate it before you start searching. With this tool, you can find emails through LinkedIn, Google, and various other blogs. When you add a prospect name or domain to AeroLeads, the service automatically checks for verified email addresses and phone numbers. Pricing starts at $49/month for up to 2,000 searches.

28. Name2Email

Name2Email is a Gmail extension. To use the tool, compose an email and add a full name and domain to the address bar. The tool automatically generates a list of common corporate email addresses for the person you want to reach. To improve your chances of finding a valid email with email lookup tools, you can hover your cursor over the generated addresses. If a popup shows the person’s name, then you’ve chosen the right address. While using this tool will be more time consuming than using some of the other options on this list, the extension is completely free. All you need to do is add it to Chrome.

29. Discoverly

Discoverly works in the background as you search through websites and social media pages. It’s a Chrome extension that integrates with Facebook, Twitter, Gmail, and AngelList, among other services, to automatically pull email addresses and profile information from pages. The extension is completely free to use. You simply add it to your Chrome browser to get started.

30. ContactOut

A tool frequently used by recruitment teams, ContactOut helps recruiters find valid candidate email addresses. The tool installs as a Chrome extension that’s specifically designed to search through LinkedIn profiles. ContactOut claims a 97% accuracy rate when finding email addresses. The extension is completely free to add to your Chrome browser.

Choosing from the Best Email Lookup Tools

There you have it, a selection of some of the best email lookup tools online today. Finding someone’s email is a crucial part of cold email outreach. The perfect tool for you will depend on a range of factors including pricing, whether or not you need to find contacts from LinkedIn profiles, using an email tracking pixel, and if you want to find email addresses at scale. While most of the tools on this list will help you find email addresses for a list of leads you’ve already identified, what about the ones you haven’t? What about the people who have already visited your website but haven’t contacted your company? This is where LeadBoxer comes in. With LeadBoxer, you can identify your website’s visitors and their contact information without them reaching out to you first. This way, you’ll never miss out on connecting with a potential lead. To get started, schedule a free demo here. Start Free trial Now

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Using Lead Nurturing Email Content to Boost the Buyer’s Journey

Email, Lead Engagement, Lead Generation, Lead Nurturing / Anna

This article will discuss how the buying cycle and content mapping can guide your lead nurturing strategies to ensure that the customer journey is effortless. This article also includes a few examples of email nurturing content that can help boost the effectiveness of your marketing campaigns, convert leads into sales, and help your company understand the impact of content on the buying journey.

Read on or “jump” ahead to these sections to learn more:

Content Mapping and the Buyer’s Journey Guide Lead Nurturing Strategy
Aligning an Email Nurturing Campaign with the Buyer’s Journey

Content Mapping and the Buyer’s Journey Guide Lead Nurturing Strategy

Creating lead nurturing campaigns has become one of the most successful ways to transform leads into sales. Both B2B and B2C companies are familiar with the strategy. And 35% of marketers have some sort of strategy currently in place. More than that 50% of companies who have one or more successful lead nurturing campaigns have created more sales-ready leads at a 33% lower cost than those without lead nurturing strategies.

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Over 55% of marketers have said that email campaigns drive the highest ROI of any of their other lead nurturing platforms. As such, email marketing remains one of the most powerful tools for converting leads to sales, advertising, and leveraging insights to boost the customer journey experience. Using lead nurturing email content can help your brand convert leads into sales, ensuring that customers have the most personalized and helpful customer journey content.

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The Buyer’s Journey

The Buying Cycle makes up the broad stages of a customer journey. Personalizing your lead nurturing content to a given customer means ensuring that they are targeted with the most useful product or service options. The Buyer’s Journey represents each step in the process of a potential customer becoming a repeat buyer. The buyer’s journey, also known as the customer journey, is comprised of three core steps that a potential buyer may follow:

Awareness
Evaluation or Consideration
Purchase

As the buyer moves through these three steps, your brand must also supplement the buyer’s journey with email nurturing content. This kind of content is crucial for the success and follow-through of a sale from a particular buyer. And therefore, requires careful consideration and planning. Leadboxer’s platform offers a variety of tools that can aid in lead generation, and gather insights so that your company can create the most effective content for each lead.

Content Mapping

Content Mapping is one strategy that ensures that your brand is creating the most relevant, effective content for your target audience. The kind of content that is created for a particular content map relies on the sales cycle of your own company, as well as that of your industry. It is also crucial to create buyer personas so that your strategy is well-informed of what your clients needs.

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Defining and redefining your target audience, and aligning this audience with the correct buyer persona is crucial to ensure a successful email nurturing campaign. Creating a variety of content assets that differs from competitive brands is one sure-fire way to stand out among current and potential customers. Fostering a customer-driven mentality throughout the brand exhibits consistency and trust with customers who feel they have derived value from your brand’s content and relationship.

Aligning an Email Nurturing Campaign with the Buyer’s Journey

Targeted, customizable, and valuable email campaigns provide a high return on investment (ROI) for inbound marketing tactics. The ultimate goal of email nurturing or lead nurturing through email campaigns is to build trust with customers.

The benefits of email lead nurturing campaigns from a logistical standpoint are that while they do require planning and prepared execution, these kinds of campaigns are ultra-targeted, automated, and timely. Creating unique content for each stage of the buyer’s journey is an email campaign strategy to carry out lead nurturing that converts prospective buyers into customers.

Stage One: Customer Awareness of Your Brand

During the awareness stage, the focus of your lead nurturing content should be on providing information about the customer’s problems, not on your brand’s solution to those problems. Providing information that educates a potential buyer about their problem begins to foster trust in the customer and sends the message that your brand is not just simply looking for another source of business.

Certain kinds of informational content are most appropriate for this stage in the buyer’s journey, and once a client has expressed awareness and interest in learning more, your brand can begin its lead nurturing email campaign. Below is a list of some potential types of content that are appropriate for the awareness stage:

Informational emails: These emails serve to give customers more information about the brand. They should provide information about certain potential problems that a customer might have, based on buyer personas, and other demographics.
Demo Videos, social media, and tip sheets or checklists: Visual cues are crucial for any kind of marketing campaign, and can be especially useful for giving information to customers who are previewing many different products or services. Quick informational facts and product information can be compiled into a comprehensive video, infographic, or social media post.
Stage Two: Evaluation, Deeper Exploration, and Consideration

At this stage, a customer has identified their interest in your brand. And has possibly reached out to the sales team, marketing team, or has otherwise expressed a deeper interest in exploring your product offerings. This is the time to begin advertising your brand’s products and services. But most importantly, specifying how your products can address that customer’s pain points.

Creating lead nurturing content at this stage of the buying cycle is crucial. Because it can determine whether a customer will follow through and convert into a sale, or take their business elsewhere. The goal of this kind of content is to highlight the usefulness of your brand’s products and offerings. The more that a customer values their relationship with their brand, the better the customer journey, encouraging sales conversions from prospective leads.

Having compiled various types of content now is the time to offer more in-depth content that provides a comprehensive look at how your products or services would solve the customer’s pain points. Some appropriate content might include:

Educational Webinars, e-Books, and blog posts: In-depth and long-form content are effective for providing information about how your brand’s products or services can solve the customer’s pain points. Webinars provide space for customers to take in your products and services at their own pace and reach out with questions. While e-books and blog articles can offer more tailored information about specific topics, customer testimonials, and your brand’s insight into various industry problems.
Case studies and Whitepapers: Case studies and whitepapers are effective forms of content for customers who are looking for more data-driven and technical information about your brand’s services and products. Case studies can act as in-depth testimonials and consistently rank as one of the most effective marketing strategies. Using case studies as a unique pillar page to tie in other kinds of content builds customer trust and education.
Stage Three: Purchase and Sale Conversion

During the final stage in the buyer’s journey, customers are ready to take the next step and commit to a brand’s offerings and products to aid in solving their pain points. The content that is most effective at this stage requires the lead to take action and your brand should have already provided information about the lead’s problem. And how your company can best solve that issue.

That being said, there is still a variety of content that can solidify a sale in this final stage. Effective content at this stage can include:

A free Trial or Live Demo: Providing these kinds of interactive content is crucial to showing the customer that your product or service is going to solve their problem. Showing the lead that your brand is the best fit for them is important. A customer is more likely to invest long term when they know a product works well for them.
Consultation or Estimate: Gives the lead an idea of how your services would fit into their budget and company overall and should be used to educate the customer to the fullest about their situation. And help them come to a decision.
Coupon or Product Reviews: Past product reviews can act as “recommendations” from past customers who have experienced similar issues and may provide the lead with the needed proof that your company is the solution to their problems. Coupons or a discount on a certain product or service are another way to demonstrate to the customer that your brand cares about helping them with their problem, rather than just treating them as another sale.

All of these different types of content can and should be used in your lead nurturing email campaigns. By providing potential clients with a variety of content at each stage of the buying cycle, a qualified lead is nurtured from beginning to end and is more likely to lead to a sale.

Making sure that the right kind of content is reaching customers at the right time is important to ensure that customers don’t feel overwhelmed or spammed with content that is not useful. LeadBoxer’s platform can help you create the most effective content for boosting the buyer’s journey. For additional information, contact LeadBoxer for a free demo.

Using Lead Nurturing Email Content to Boost the Buyer’s Journey Read More »

Outlook Email Tracking Plugin: Customer Data Integration (CDI)

Email, Tools / Anna

Tracking the online behavior of customers and prospects is becoming increasingly important. This helps to understand who’s visiting a website, why they’re there, and how the organization can contact them. While understanding website behavior is vital, tracking emails is also essential. That is where an email tracking plugin comes into play. These tools can attach to a user’s email provider and track who opens a message, when they do so, and much more. LeadBoxer is happy to introduce their new, sophisticated Outlook email tracking plugin. Before giving it a try, it is important to understand how it works and the benefits it provides for organizations.

Keep reading, or use the following links to “jump” ahead:

How Does the Outlook Email Tracking Add-In Work?
Email Tracking Pixel
Benefits of Email Tracking
How Email Tracking Impacts Lead Generation
Installing the Outlook Plugin

How Does the Outlook Email Tracking Add-In Work?

The LeadBoxer Outlook plugin is a feature that gives organizations better control of their email management process.

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The picture above is an example of how the tracking details appear in an Outlook account. The user can clearly see what email was opened, the time it was seen, and how many people viewed it.

This advanced tool can easily be downloaded to an Outlook account, giving instant access for improving lead generation efforts. That is not all; this sophisticated plugin also provides the following:

Link Tracking

Aside from tracking who opens emails and when the LeadBoxer Outlook plugin also tracks link behavior. The tool understands what links are clicked on, allowing a business to learn more about its customers or prospects.

When an email link is clicked, users of the plugin are able to see which exact link was chosen. This may help to paint a clearer picture of the customer’s needs.

Auto-On or Off Capabilities

Users may wish to employ the Outlook email tracking plugin only at certain times. Luckily, this advanced tool allows teams to do this with ease.

Users can simply switch the plugin on or off, giving them complete control. Users can also schedule the add-in feature to automatically turn on or off at set times. This customization is very convenient and can make an organization much more efficient.

Automatic Lead Scoring

While the Outlook plugin brings many benefits, it also effectively integrates with Leadboxer’s other valuable tools. When a customer or prospect opens an email, LeadBoxer will determine if that user is a qualified lead. If they are, LeadBoxer will give them a lead score.

This Outlook email tracking add-in helps sales teams understand more about their customers and where they are in the sales funnel. It can help organizations learn more about the user’s interests, making it possible to strategically target prospects for further engagement.

Website Activity

Those who integrate this plugin also have the ability to see the website behavior of their email users. When someone clicks on an email link, it will take them to the organization’s website. This advanced tool then tracks everything the user does on the site, providing many valuable insights.

What is even more beneficial is that LeadBoxer will remember the website and email behavior over long periods of time.

For example, let’s say someone clicks on an email link and looks at a few site pages. Years later, they go to that same website for more browsing. LeadBoxer will remember every detail of the online behavior from both instances.

The lead generation platform will then use those valuable insights to determine qualified leads and understand more about customers. If a user ever returns back to the same website, LeadBoxer will track every move. This can provide extremely valuable analytics to help power lead generation efforts.

Email Tracking Pixel

This Outlook plugin solution is all made possible thanks to something called an email tracking pixel. To learn more about how these can help lead generation efforts, read this post from LeadBoxer: How to Use an Email Tracking Pixel to Identify Sales Leads.

A tracking pixel usually comes in the form of a 1 pixel-by-1 pixel transparent image. This is then placed in the header, body, or footer of an email. When an email that contains the image is opened, the tracking pixel will load.

After the email has been seen, a message is sent to the server that indicates the action taken by the recipient. This is exactly how the process works for the LeadBoxer Outlook add-in. When the plugin is integrated, these tracking pixels are placed in every single email sent to customers.

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Benefits of Email Tracking

While estimates show there are currently 3.9 billion daily email users worldwide, having an effective email marketing strategy is imperative. As technology has advanced greatly over the years, email tracking services are becoming more popular.

Here are a few benefits of utilizing an email tracking solution:

Provides Context

Email tracking provides users with many insights regarding their customers and prospects. These can be used to boost outreach efforts and cater to the specific needs of the user. Learning which emails are opened, what’s clicked on, and how the user maneuvers around a site can provide tons of useful insights.

One example of this involves a customer that opens up an email multiple times in one day. In this case, the organization may reach out to this user to see if they need any assistance. Chances are, they may be highly interested in buying a product or learning more.

Saves Time

Some email users get annoyed if a business continues to send them emails, even if they have never opened up a single one. Email tracking allows organizations to better understand how successful their emails really are.

If a recipient did not open up the first, chances are they will not view the follow-up emails. When email tracking is used, businesses can make smarter decisions about who should be on their email list. These details can also help businesses determine if changes should be made in their email development process.

Team Benefits

The LeadBoxer Outlook plugin allows teams to work smarter than they ever have before. Instead of blindly sending emails to potential customers, this tool helps specify the best prospects to target.

A team within an organization may spend countless resources trying to reach potential customers. When they are unsuccessful, it can be difficult to understand the best course of action moving forward.

When email tracking software is integrated within a team, it provides more clarity on the success or failure of the group’s email strategy. If there is room for improvement, changes can be made to gain better results.

How Email Tracking Impacts Lead Generation

Lead generation is a hot topic for businesses around the globe. However, many businesses struggle to have the right strategy in place. That’s when leads drop and profits shrink.

Email tracking is geared towards powering lead generation efforts. It does this by providing valuable data for organizations to make faster and smarter decisions.

The LeadBoxer Outlook plugin offers a wide variety of details once a customer or prospect opens up an email.

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Once a user opens up an email, details will then be displayed, similar to the graphic shown above. The information populated may include:

Name of Lead
Email Address
Last Location
Industry
Specialties
Description
Lead Tags
Lead score
Visits
Pageviews

With all of this data at the fingertips of the user, targeting customers or prospects becomes that much easier. Businesses can use these detailed metrics to build ads, adjust marketing campaigns, and execute lead generation strategies.

Unlimited Emails

While some email tracking solutions limit the number of emails that can be tracked, that is not the case with LeadBoxer. Its Outlook plugin enables users to utilize this feature on each and every email they send. This means ample opportunities to gain more leads.

Unlimited Users

LeadBoxer’s email tracking Outlook solution provides users with an unlimited number of accounts. Whether an organization has two employees or two hundred, each and every person can utilize this plugin. This feature can also help drive more leads.

Installing the Outlook Plugin

LeadBoxer has made it extremely easy to integrate their email tracking plugin into an Outlook account.

To take advantage of this feature, be sure to follow these steps:

Open Outlook, then download and install the add-in
Restart the Outlook app, then click on the setting symbol
Find your LeadBoxer dataset ID, then copy and paste it into the field that populates

Note: This number can be found in your signup email

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Next, compose an email as you normally would, then click on the track email icon located near the top of the screen.

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While LeadBoxer offers an exceptional email tracking plugin, they also provide many other incredible tools to help organizations succeed. Schedule a demo with LeadBoxer today to find the high-quality leads that drive business growth.

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using email tracking pixel to identify sales leads

How to Use an Email Tracking Pixel to Identify Sales Leads

Email, Marketing, Sales / Anna

Although email marketing remains a popular marketing tool for many industries and brands, few realize that email tracking is a crucial tool for optimizing your business’s marketing strategy. New email tracking software and tools are constantly improving. But one thing that remains critical to the success of any email marketing tool is the email tracking pixel.

According to data from OMC, 19% of all “conversational” emails contain an email tracking pixel to aid in marketing campaigns and other lead conversion strategies. With millions of spam emails on the web, tracking pixels are often noted as a primary reason many email users block certain features. When used correctly, tracking pixels enhance customer experience through personalized, targeted content.

Keep reading, or use these links to “jump” ahead:

What are Tracking Pixels?
Retargeting Vs. Remarketing: Does it matter?
Other Kinds of Campaigns
Tracking Pixels Improve the Customer Experience
Wrap-Up

What are Tracking Pixels?

While there are many ways to create and name a tracking pixel, the most common form of it is a 1 pixel-by-1 pixel transparent image. It’s placed somewhere in the body, title, header, or footer of an email.

Marketers often use email tracking pixels in targeted email campaigns sent to a small group of subscribers. In order to prevent spam being sent to the entire email list. They are useful for gathering information about individual customers or subscribers such as browsing habits. So that individuals can be grouped for future campaigns.

Using a tracking pixel within an email campaign allows the sender to know:

Whether the recipient received the email
Whether the email landed in a folder other than the inbox
If the email was read or clicked on
What time and where the email was opened
If any links or advertisements within the email were clicked and followed

Limitations

At its base, an email tracking pixel is an image. The image is either a PNG file or a GIF file and must be downloaded in order for it to send information to the sender. The receiving server then downloads the image for correct functionality. And can block it in some cases.

Information received from an email tracking pixel can be hindered in a few ways:

If the recipient is automatically blocking images from loading.
When the recipient is displaying all content as text in received emails. This will block the tracking pixel.
If the recipient has software to block email tracking downloaded.

An email tracking pixel is unable to relay information back to the sender when any of these options are enabled by the recipient. Pixels provide valuable insights and are an advantageous tool for any email marketer. Even though there can be limitations to a tracking pixel because of a user’s setting choice.

When you use a tracking pixel, an email that is opened counts either when the images in the email are loaded. Or the user clicks on a link in the email even if the images are not loaded. Once the user opened an email, its data gathered and transmitted back to your email tracking platform. Where it is used for customer relationship, experience management, and in demand generation marketing strategies.

While they function similarly to internet browser cookies, cookies can be blocked by the user. Email pixels cannot be overtly blocked unless the user uses additional software. However, if tracking pixels are overused, they can significantly slow down your website.

Websites that are overloaded with tracking pixel tags lose traffic and render the pixels ineffective. Avoiding pixel tag malfunctions and website tag bloat is crucial to keeping customers coming back to your website. Overusing tracking pixels can slow down your website. This can cause inefficiency and an oversaturation of usable data that simply becomes confusing.

Benefits

LeadBoxer specializes in email tracking. And relies on tracking pixels to achieve one thing: to create in-depth and accurate insights. They allow your brand to leverage compelling data for a competitive edge.

Email tracking pixels are the technical component that enables software access to various marketing information. The benefits of tracking pixels are also representative of the improvements to technology that have allowed for increased consumer insights.

Using an email tracking pixel has many benefits. On the surface, they offer your marketing campaign a variety of insights into one or more potential or current customers. This can help you personalize your email content for a targeted audience. At a deeper level, email tracking pixels are proven to increase click-through-rate. And also the likelihood of lead conversion.

You can also use tracking pixels for a variety of email marketing campaigns and account growth. While they can be tools to gather marketing information about groups of consumers, they are also useful as tools to reassert the importance and relevance of your products.

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Retargeting Vs. Remarketing: Does it matter?

Retargeting or Remarketing campaigns are essential to reminding customers that your product exists and is worthy of consideration. Remarketing is slightly different from retargeting. This type of campaign focuses on reintroducing a current product offering. Often with the release of new improvements and updates in order to show that your company continues to innovate.

Remarketing campaigns work best with cross-selling and up-selling content offerings. And email tracking pixels offer a powerful tool for tracking these campaigns. When multiple products are featured as content within an email, it is useful to know which customers click which products. So that those customers can be included in further targeted campaigns.

This method of tracking customer product interest so that they might be included in a more targeted campaign is called retargeting. Retargeting campaigns are often most effective as the next step of a remarketing campaign. So that content is tailored to a specific, small audience likely to lead to a conversion.

Other Kinds of Campaigns

Tracking Pixels are not only useful for retargeting and remarketing campaigns. But also for any kind of email that you want your audience to see. Whatever product your brand is selling, whether it be software, marketing services, or high-end fashion, email marketing campaigns are still a great way to remind your customers that your brand is worth exploring.

Although the tracking pixel works essentially the same way, regardless of what kind of email you are sending, your brand can decide which insights you want to focus on based on the type of email campaign. For example, if your company wants to focus on getting the brand out with a welcome campaign or a standard promotional campaign, then you might focus on simply who clicks on a link to visit your page. And some basic background about the customer.

Once it’s determined which customers have shown initial interest in your brand or product, you might decide to run a new kind of campaign. It will be focused on finding out what products customers are most interested in. Or what parts of your website are most visited. Email tracking pixels attached to campaigns such as a seasonal, connect-via-social, or a cart abandonment campaign could all give you further insights into the interest level and buying habits of your customers.

After customers made a purchase or visited your website a few times, you can follow up with a newsletter, post-purchase drip, or re-engagement campaign. These campaigns, if instilled with a tracking pixel, can all continue to give insights. This can help you retain long-term customers through promotions, giveaways, and other benefits.

Tracking Pixels Improve Customer Experience

Tracking pixels are extremely helpful for customer experience management (CEM). CEM is the overall customer journey map for either a single customer or a group of customers. The information gained from tracking pixels not only gives you insight into specific details that you can use to market with greater success. These details can also help you organize and classify customers based on desired information.

The process of leveraging these tracking pixels to reveal buyer information begins with an audit. The technical process of running an audit on the performance of email tracking pixels starts with implementing a tag inspector scan. This scan runs diagnostics on issues related to your pixel tracking tags. These issues affect load performance, security, and privacy factors such as third-party website tags.

Managing tracking pixels accurately and efficiently ensures that your website avoids website tag bloat or tracking pixel overuse. Tracking pixels improve customer experience. Because brands are able to better predict the kinds of content or products that an individual or group of customers are interested in. Leading to increasingly targeted conversions.

Looking for More Help?

Using email tracking pixels to identify website visitors, control your data, and create compelling content in one place propels your brand toward creating a unique relationship with customers who are seeking distance from brand fatigue. Contact LeadBoxer to learn more about how its streamlined, user-friendly platform can help your brand generate quality leads.

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25+ Best Email Tracking Apps for Gmail & Outlook

Email, Marketing / Wart Fransen

Email tracking has become a popular feature on a variety of platforms, and for very good reasons. Tracking B2B emails can help sales reps stay close to their most interested leads, automate follow-up messages, and close more deals faster. But of the hundreds of email tracking apps out there, how do you know which one is best for you?

We’ve compiled this list of 25+ email tracking apps and multi-functional tools with email tracking abilities, many of which work with Gmail, Outlook, and your CRM of choice. These include:

Email tracking apps with website tracking
Email tracking extensions for Gmail
Sales CRMs with email tracking capabilities
Sales communication automation platforms with email tracking capabilities
Email tracking apps with unique features and use cases

By the end, you should know which is the best email tracking app for your team’s needs and be well on your way to speeding up your sales cycle and help you to reduce cost per lead.

Email Tracking Apps with Web tracking combined

Email tracking alone will tell you a lot about the recipients behaviour in their mail client. But what about their behaviour across your company’s website, your lead capture pages, social media, and newsletter emails? There are tools or platforms that combine all this, and these will give you the best results:

1. LeadBoxer

Description: LeadBoxer is a lead & customer data platform that allows you to track the behaviour of your complete online audience: see who visits your website, reads your emails, and what company they work for, etc. It also identifies anonymous website visitors, and gives leads a score to gauge how engaged they are with your company.

Best Used For: Sales reps who want to spend time focusing on their most promising leads to help them make more sales.

Compatible Platforms: LeadBoxer works with Gmail and Outlook.

Pricing: The complete LeadBoxer Platform starts at $195 per month and includes 5 seats.

UPDATE: LeadBoxer now also offers a standalone version of their Outlook plugin. Get a 30 day free trial straight from the Microsoft App Source:

2. Freshsales

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Description: Freshsales is a CRM that shows users exactly what actions a lead has taken across platforms, then uses that information to create a lead score. Freshsales has a strong focus on email tracking and leverages the data to prioritize leads and give sales reps relevant talking points to guide their next call or meeting.

Best Used For: Companies that are looking for a powerful but compact CRM with email tracking apps capabilities built-in.

Compatible Platforms: Freshsales can sync with your email client of choice so that all of your emails are synced within the CRM and your inbox.

Pricing: Freshsales starts at $12 per user per month for small teams.

Email Tracking Extensions for Gmail

If you’re looking for a simple and straightforward tool that works with your Gmail to identify what emails have been opened, these are the email tracking apps for you.

3. Boomerang

Description: Boomerang is an email tracking app that can also schedule messages to be sent at a later time. It also returns messages to your inbox at a later date that you set. This allows you to get back to an email when you’re ready for it and clean up your inbox in the process.

Best Used For: Whether you’re in sales or HR, everyone will love Boomerang’s follow-up reminders to help them stay in touch with people who haven’t yet replied to their emails, this makes sales follow-up process much easier.

Compatible Platforms: Boomerang works with Gmail/G Suite.

Pricing: Track up to ten emails per month for free. Plans with unlimited tracking but limited additional features start at $5 per month. Unlock all of Boomerang’s features for $50 per month.

4. Gmelius

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Description: Gmelius installs via an extension and tracks email activity such as opens and clicks. Gmelius also includes functionality for scheduling emails, calendar scheduling, creating to-do lists, saving email templates, and more.

Best Used For: Teams who want to work together without leaving their inboxes.

Compatible Platforms: Gmelius works with Gmail only. It can be used with Chrome, Opera, and Safari internet browsers.

Pricing: Gmelius’ email tracking can be used for free. Other features are limited in the free plan. Paid plans range from $9 per user per month to $49 per user per month.

5. Mailtrack

Description: Mailtrack adds a series of checkmarks next to an email in your inbox. When someone has opened your email, the checkmark next to the corresponding email will turn green. This makes it easy to look through your inbox and see who has opened your emails at a glance. A popup notification also lets you know when your email has been opened.

Best Used For: Users who want to track emails at a glance with the help of visuals.

Compatible Platforms: Mailtrack works with Gmail via a browser extension for Chrome.

Pricing: The app is free to use for an unlimited number of emails. However, an email signature that says “Sent with Mailtrack” will be added to all of your emails. Paid plans range from $5 per month to $10 per month.

6. MailTracker

Description: Mailtracker is another simple app that provides email tracking only. The tool provides information on when your email is opened, how many times, and where the email was opened. The app is part of Hunter.io’s offering of products (Hunter.io is a popular tool for finding a person’s email address).

Best Used For: Users who want a lightweight and unobtrusive email tracking tool in their Gmail inbox.

Compatible Platforms: Mailtracker works with Gmail only and installs via a Google Chrome extension. Other internet browsers are not supported.

Pricing: Mailtracker is free to use.

7. Mixmax

Description: Mixmax offers email tracking, saved templates, calendar scheduling, in-email polls, and automated email follow-ups. A notification will appear in your inbox or Slack (if you use it) when someone has opened your email.

Best Used For: Teams who work in Slack and want to receive notifications without jumping between platforms and email tracking apps.

Compatible Platforms: Mixmax email tracking only works with Gmail. The tool integrates with Salesforce, Slack, and a few other platforms.

Pricing: Mixmax allows you to track 100 emails per month for free. However, an email signature will be added to any email you send. Paid plans, which include premium features and remove the email signature, range from $9 per user per month to $49 per user per month.

8. Vocus

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Description: Vocus includes features for email tracking, email reminders, email scheduling, and automated email follow-ups. It sets itself apart from competitors by specifying who engaged with an email when there are multiple recipients. It can also help you find the contact details of someone within a target organization.

Best Used For: Teams who need help finding a lead’s contact info without having to leave their Gmail inboxes.

Compatible Platforms: The tool works with Gmail only and installs via a Chrome extension.

Pricing: Vocus is available only via a paid plan. However, a 30-day free trial is available to demo the tool. Paid plans range from $5 per month to $20 per month.

9. MailTag

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Description: MailTag.io will let you know exactly when recipients open your emails with real-time desktop alerts. It also tracks the performance of your open rates, click rates, and more. MailTag allows you to schedule follow-up sequences or schedule personalized messages to send later.

Best Used For: Teams who want a lightweight email tracking tool with some automation capabilities.

Compatible Platforms: MailTag works with Gmail only.

Pricing: You can try MailTag for free, but paid plans start at $10 per user per month.

10. Checker Plus for Gmail

Description: Checker Plus for Gmail is simply a Google Chrome extension that enables you to track emails. Information such as who and when someone has opened your email is displayed as a popup notification. Features like email scheduling and email reminders are not available.

Best Used For: Users who want to add some functionality to their Gmail inbox without committing to a bloated or expensive app.

Compatible Platforms: The extension only works with Gmail.

Pricing: This extension is free to use.

Sales CRMs with Email Tracking Capabilities

If you’re in the market for a fully-fledged CRM, consider getting one that includes email tracking as a feature.

11. Hubspot Sales

Description: Hubspot Sales is a sales CRM offered by Hubspot. The email tracking extension shows who has opened your emails and who hasn’t. A notification will also popup when the recipient has opened your email.

Best Used For: Teams who need an all-in-one sales CRM that can also track email opens.

Compatible Platforms: With Hubspot Sales, you can track emails straight from your Gmail or Outlook inbox. Setup with Gmail will require you to allow Hubspot to integrate with your inbox. This is done by installing an extension to Google Chrome.

Pricing: Hubspot Sales is free to track up to 200 email opens. Paid plans start at $50 per month for one user.

12. Accelo

Description: Accelo is one part sales CRM and one part team task manager. It offers the ability to schedule and track emails for your leads, then assign related tasks and projects to team members based upon their future workloads.

Best Used For: With its team inbox, Accelo is a solid choice for sales teams that work closely together to make more deals.

Compatible Platforms: Accelo integrates with G Suite, Office 365, Salesforce, and several other leading platforms.

Pricing: Accelo for sales starts at $39 per user per month.

13. PhoneBurner

Description: PhoneBurner is a power dialer that helps streamline the post-call workflow so that sales reps can spend more time on the phone and less on manual data entry or email follow-ups. Based on the call result, PhoneBurner can suggest personalized emails to send with one click.

Best Used For: Phone-focused sales reps that are looking for a tool that brings their calls and emails closer together.

Compatible Platforms: PhoneBurner is a CRM that can work with Gmail, Outlook, and a few other email servers.

Pricing: Unlimited dialing with PhoneBurner starts at $149 per user per month.

14. Streak

Description: Streak is a CRM that works in tandem with your Gmail inbox. The tool includes email tracking, scheduling emails, and email reminders. Team members can share emails, notes, and call logs to help tackle leads together.

Best Used For: Teams who want a lightweight CRM that meshes beautifully with their Gmail inboxes.

Compatible Platforms: Streak is a Chrome extension for Gmail only.

Pricing: Streak is free for personal use but has limited features. Paid plans start at $49 per user per month.

Sales Communication Automation Platforms with Email Tracking Capabilities

Perhaps the best way to handle your sales pipeline efficiently is with a platform that can automate much of your sales communication – like sales prospecting tools. Email tracking is an essential part of knowing when to trigger certain actions, such as a follow-up call.

15. SalesHandy

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Description: SalesHandy includes functionality for tracking emails, saving templates, scheduling emails, and creating automated email follow-ups. It’s free to use to track an unlimited number of emails. However, other features are not available in the free plan.

Best Used For: Users who are looking for a simple, free tool to track their emails without any frills.

Compatible Platforms: SalesHandy works with both Gmail and Outlook.

Pricing: Paid plans range from $7 per user per month to $40 per user month.

16. Autoklose

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Description: Autoklose draws from a huge database of B2B leads to help prospectors connect with the right person every time. Schedule email sequences, track opens and clicks, and fine-tune the process at any time to continually boost engagement with leads. Reps can also choose to check in on leads who have ignored emails and try to re-engage with them.

Best Used For: Autoklose works well with any size for any sized companies, but solopreneurs may especially like its functionality for the price.

Compatible Platforms: Autoklose supports Gmail/G Suite and Outlook/Office 365.

Pricing: Autoklose starts at $50 per user per month.

17. Yesware

Description: On top of email tracking, Yesware includes email scheduling, saved templates, calendar scheduling, and automated follow-ups. It syncs with Salesforce to make sure that all of your data is saved across platforms.

Best Used For: Sales reps who want email automation assistance that lives right in their inbox.

Compatible Platforms: Yesware works with both Gmail and Outlook.

Pricing: The tool is only available via a paid plan. However, a free trial is available. Paid plans range from $12 per user per month to $55 per user per month.

18. SalesLoft

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Description: SalesLoft specializes in automating email cadences that nurture leads. Use email tracking to see how individual leads are engaging with the process, then use at-a-glance email analytics to find ways to improve the open and click rates of your automated messages. The email tracking feature also helps informs sales reps about the best time to reach out by phone.

Best Used For: Salespeople who want to automate their emails, improve their messaging, and make their phone and digital outreach work better together.

Compatible Platforms: SalesLoft works with Gmail, Outlook, or your CRM.

Pricing: Contact SalesLoft to learn about current pricing.

19. Outreach

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Description: Outreach is the platform for automating sales touchpoints and personalizing emails at scale so sales reps have more time to book meetings and close deals. Email tracking allows you to categorize and prioritize prospects according to who opened and responded to a message, giving you a better understanding of the sales cycle.

Best Used For: Sales teams that want to quickly know who is most engaged with their emails so they can schedule more meetings with the right prospects.

Compatible Platforms: Outreach works with Gmail, Outlook, or your CRM.

Pricing: Contact Outreach to learn about current pricing.

20. Cirrus Insight

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Description: Cirrus Insights lets sales reps schedule drip campaigns, track email and attachment opens, set follow-up reminders, and schedule more meetings with the most engaged and promising leads. With Cirrus Insights, you can even update or take back attachments after you’ve sent them, which means no more embarrassing follow-up emails with the correct document.

Best Used For: Salesforce clients that are looking for a simple but highly useful add-on to their Gmail or Outlook inbox.

Compatible Platforms: Cirrus Insights works with both Gmail and Outlook. It also integrates with Salesforce and a few other CRMs so you don’t have to jump between platforms.

Pricing: Cirrus Insights starts at $27 per user per month for both Gmail and Outlook.

21. Reply

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Description: Reply automates email outreach so that sales reps can focus on calls, meetings, and closing. It uses AI to track emails, then sorts leads by their level of interest. The program can even suggest email copy that is most likely to convert. There are optional plugins that make it easy to find contact information for new leads.

Best Used For: Single-person businesses might forgo a bulky CRM and instead rely on Reply as their main prospecting platform.

Compatible Platforms: Reply can be installed for Gmail and Outlook/Exchange accounts.

Pricing: Reply starts at $70 per month for an individual user and $200 per month for a team of three users.

22. InsideSales.com Predictive Playbooks

Description: InsideSales.com Predictive Playbooks uses AI to create outreach cadences based on the previous behaviors of individual leads. Playbooks can suggest better email addresses or phone numbers for contacting leads than what sales reps already have on file. Email tracking allows reps to always be connected to their leads and follow-up at the right time.

Best Used For: Sales reps that want to let AI do all the heavy lifting and drastically increase the efficiency of their outreach.

Compatible Platforms: Predictive Playbooks can integrate with your email client and CRM of choice.

Pricing: Get in touch with InsideSales.com to learn about the pricing of Predictive Playbooks.

23. PersistIQ

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Description: PersistIQ has a lot of the features you’ve come to expect from a sales engagement tool, including email templates, multiple touchpoint scheduling, and open and click tracking. What sets PersistIQ apart is its clean, intuitive design that teams can use intuitively and adopt immediately.

Best Used For: Sales teams that are looking to augment their existing CRM or Gmail inboxes with personalized sales emails at scale.

Compatible Platforms: PersistIQ integrates with many CRMs. It also has a plugin so you can access its templates within Gmail, then log emails to Salesforce.

Pricing: PersistIQ starts at $40 per user per month.

24. SmartCloud Connect

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Description: SmartCloud Connect is a tool that appears as a sidebar within your Gmail or Outlook account. The sidebar can pull data about a lead from Salesforce, show email open and click tracking, and supply message templates from Salesforce. With SmartCloud, it’s easy to log emails to Salesforce and set reminders that keep you on task.

Best Used For: Sales teams that want a tool that can maximize productivity within their inbox and reduce the amount of time they spend switching over to Salesforce.

Compatible Platforms: SmartCloud integrates with Outlook, Gmail, and Salesforce to keep everything synced across platforms.

Pricing: SmartCloud starts at $15 per user per month.

Email Tracking Apps with Unique Features and Use Cases

Looking for something with specific functionality? These email tracking apps work well for internal communications,

25. Bananatag

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Description: Bananatag is an email design and tracking app specifically for internal communications. With Bananatag, you can create beautiful company memos and newsletters within your email client, get feedback from employees, and measure open and click rates.

Best Used For: Managers who want to make sure that employees are opening and engaging with important company messages.

Compatible Platforms: Bananatag works with both Gmail and Outlook.

Pricing: Get in touch with Bananatag to learn more about their custom pricing.

26. Contact Monkey

Description: Contact Monkey is an app that can work for internal communications or sales. The app features email tracking, email scheduling, and saved email templates.

Best Used For: Teams who want a sidebar within their inbox to help compose, schedule, and track emails.

Compatible Platforms: Contact Monkey works with both Gmail and Outlook.

Pricing: Contact Monkey is available via a paid plan only. However, a free trial is available. Paid plans for sales range from $10 per user per month to $25 per user per month. Get in touch with Contact Monkey to learn the price of their internal communications product.

27. Nimble

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Description: Nimble is true to its name and organizes events, tasks, your pipeline, and email tracking into one clean, easy-to-understand dashboard. Sales reps can quickly see where they stand and make smart decisions about their next action. Reps can also get more detailed views of their leads, including their history of activity and the upcoming activities scheduled for them.

Best Used For: Sales teams looking for an intuitive dashboard should look to Nimble. Office 365 users in particular will love Nimble’s CRM solution.

Compatible Platforms: Nimble is designed to work Office 365 and G Suite.

Pricing: Nimble starts at $19 per user per month.

28. Groove

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Description: Groove frees up hours of employee productivity by syncing Salesforce, Gmail, and Google Calendar data. It also offers email open and click tracking, as well as the option to schedule a message to send later. Plan automated email sequences and let Groove take care of the rest.

Best Used For: Groove works best for teams that are already using Salesforce and want to have their emails, calendars, and CRM data automatically synced.

Compatible Platforms: Groove works with Salesforce and Gmail.

Pricing: Get in touch with Groove to discuss the best pricing for your business.

29. ClearSlide

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Description: ClearSlide is a content creation and management platform teams can use to help engage their leads. With ClearSlide, not only do sales reps get alerts about email opens and clicks, but they also get detailed reports about how leads are engaging with their content. Users can see what parts of their content are working and what needs to be improved to maximize engagement.

Best Used For: Teams that need help making email content, then analyzing it to see what needs to be tweaked.

Compatible Platforms: ClearSlide integrates with Salesforce or Microsoft Dynamics CRM.

Pricing: ClearSlide starts at $35 per user per month.

30. Tellwise

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Description: Tellwise has a ton of features that make it a natural addition to your inbox. The tool alerts you when a lead is reading your content, then gives you the option to immediately engage with them via a chatbox. Know when leads read a proposal and shared it with a colleague. Tellwise even offers one-click calling to help you get prospects on the phone faster.

Best Used For: Sales teams that want a lightweight but effective tool to supplement their Gmail or Outlook inboxes.

Compatible Platforms: You can use Tellwise from within Gmail, Outlook, or Salesforce.

Pricing: Get in touch with Tellwise to learn about current pricing.

Use Email Tracking Apps to Speed Up Your Sales Cycle

For a complete look at how to get started with email tracking apps, how it can benefit you or your business, and best practices for success, we recommend you take a look at our email tracking guide.

If you want to up your game and track your lead’s entire customer journey map (including email activity, website activity, and more), take a look at LeadBoxer and request your free trial today.

25+ Best Email Tracking Apps for Gmail & Outlook Read More »

What is Intent Data & How Can You Use It?

Data-Driven analysis, Email, Lead Engagement, Lead Generation, Lead Nurturing, Marketing, Sales / Wart Fransen

According to research, the average B2B buyer is already 67% of the way through the buying journey before having extended contact with a salesperson. By that time, they’ve likely formulated some ideas about possible solutions to their pain point. And might even be leaning toward buying from your competitor.

Intent data is the key to identifying those leads sooner, nurturing them earlier in their buying journey, and making more sales. This comprehensive guide will outline the fundamentals of intent data, including:

What intent data is
What you can use it for
How to obtain it
How to use it
The challenges and pitfalls of using intent data

By the end, you should know exactly how intent data fits into your marketing and sales processes. You’ll also learn how to pick the right intent data supplier for your needs. So you don’t end up with the wrong strategy for your business.

What is Intent Data?

Intent data shows the likelihood that a person or company is in the market to purchase a solution for a pain point. It’s derived from information about the online research contact or account is conducting about a particular topic. As well as context clues that might signal their purchasing intention. Topic and context data are the two main types of intent data. Both rely on tracking cookies, cross-domain tracking and IP addresses to form a complete picture.

Topic Data

If a hiker needs to buy new hiking boots, she may scout online reviews of top brands. Before she ever goes to the store and tries on a pair. Anyone looking at her search history might assume she’s interested in the topic of “hiking boots”. The same is true of B2B leads and target accounts. Forrester claims that 68% of B2B buyers research by themselves, a significant increase from 53% in 2015.

In addition, 47% of buyers viewed 3-5 pieces of content before connecting with someone in sales. Even before signing up for a free trial of the software that might solve their problem, your lead is probably researching their pain point and weighing multiple options. Topic data tells you what they’re researching. There are four types of topic data available.

Anonymous First-Party Behavioral

These are unknown visitors to your company’s site and the actions they take while there. They haven’t yet filled out a form or explicitly revealed information about themselves. However, it’s possible to identify their company by tracking their IP address. A lead generation tool like LeadBoxer can help fill in the gaps and show more contact information about these otherwise anonymous visitors. Consequently giving a more complete picture of who they are and what they’re researching on your site.

Known First-Party Behavioral

These visitors to your company’s site have provided their contact information by filling out a form, therefore they are “known” individuals. Lead generation or marketing automation software can track what pages they visit and other ways they engage with the site.

Anonymous Third-Party Behavioral

These are unknown visitors to sites you don’t own but that might still be relevant to your business. You can track different topics over a network of sites and see what’s most popular.

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If you’re a supplier of project management solutions, and someone from a company that fits your ideal customer profile is reading articles about “project management” on Business Insider, you can access that information through intent data suppliers. A few of which we’ll review in a future section.

Known Third-Party Behavioral

These are visitors to sites you don’t own that have shared some of their contact information. Like with anonymous third-party behavioral, you can access their information and the topics they’re researching through the right supplier.

Context Data

Context data tells you whose intent data is valuable and who only has a passing interest in a topic. There are a few details that are especially useful for establishing context.

Job Title

If a sales professional is researching “sales pipeline management”, it’s possible they’re looking for a CRM tool that can help manage leads. If a marketing professional or content creator is researching the same topic, it may be more likely that they’re putting together a blog, video, or another piece of content on the subject.

Job Postings or Leadership Changes

Job postings and leadership changes can tell you whether or not to reach out to a lead. If you sell advertising services but the target account is in the process of looking for a new marketing director, now might not be the best time to approach them. And if the account has announced the recent hire of a marketing director, it’s a better opportunity to pounce and offer a better option than what the predecessor left behind.

New Funding

A new round of funding is another indicator that a company could be open to new solutions, both because they have a bigger budget and because they may be growing their operation and need more sophisticated tools to manage their company.

New Legislation

Did new legislation just pass that requires an account to operate their company in a certain way, or opens them up to new business? If you have the solution they need in response to these changes, this context lets you know if you should act.

Press

Keep a close eye on accounts that make the news. Press about an expansion of operations or increase in earnings might indicate that they need new solutions, while bad press may mean that they need some space to do damage control before focusing on other things. However, not all bad press is a sign to stay away. If an account makes the news for poor customer service, maybe now is the time to reach out and offer information about your CRM software.

What to Use Intent Data For

There are several uses for intent data, but before diving into the specifics, know that if your competitor isn’t already using intent data, they might soon. Polls show that nearly a quarter of B2B companies are already using intent data, while another 35% plan to use it within the next 12 months. Using intent data in some capacity will become increasingly necessary to stay competitive. These are the main ways that it can benefit your business.

Reaching Leads Early

The most obvious use of intent data is to establish contact with leads earlier in the buying journey. Getting in touch with leads before other salespeople do is one of the biggest ways to get a leg up on the competition; research shows that in 70% of cases, the first salesperson to connect with a lead is ultimately who they give their business to.

Lead Prioritization

Context data can help make a distinction between who is actively researching a pain point and who is just reading about a certain topic without any intention of making a purchase. This information illuminates whether or not a lead fits your ideal customer profile. A tool like LeadBoxer quickly shows you the highest priority leads by allowing you to search by filters such as location, industry, and company size.

Automated Outreach

First-party leads that give off certain signals can trigger automatic marketing or sales processes, such as an email series, that can instantly start nurturing them when it matters most.

Account-Based Marketing

Hone in on what content works best at engaging first-party leads, and what needs more refining.

Personalization of Outreach

By knowing what topics and articles leads are researching, sales agents can personalize how they make contact and develop a relationship with them. They can mention specific topics and establish relevance quickly to capture and hold a lead’s attention.

Targeted Advertising

Get even more granular with your advertising strategy by honing in on leads who give off certain signals. That way, you’re not wasting any of your advertising dollars on people who only have a passing interest but have no intention of buying your product.

Targeted Account List

Develop a list of accounts who are engaging with third-party sites about relevant topics but aren’t yet engaging with your company. You’ll be able to connect with leads who your sales team might have otherwise never considered.

Analyze and Retain Customers

Intent data works with existing customers, too. Monitoring what current clients are researching so you know if they’re thinking about switching to a competitor or if there’s something you can upsell them on. With intent data in your toolbox, you can continue to anticipate and solve problems long after the initial purchase has been made.

How to Obtain Intent Data

There are several intent data vendors out there who can help you access intent data on your site or data available on third-party sites.

First-Party Intent Data Vendors

First-party intent data is nothing new. You may already have access to some thanks to free tools such as Google Analytics. Other vendors can provide you more details about who is visiting your site and turn anonymous visitors into known visitors.

Google Analytics

Google Analytics is a free tool that monitors the activity on a site, such as page views and how visitors arrived at the site. While it can’t identify individuals, it can hone in on IP addresses and show you what accounts are active on the site.

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In the example above, several businesses use branded aliases, making it possible to identify which accounts are visiting a site. However, Google Analytics can’t provide any further context than that. It also can’t go into detail about what the visitors’ unique actions were on the site.

LeadBoxer

LeadBoxer catalogs all known visitors to your website. If a visitor fills out a form, the information they provide automatically populates their profile within the software. LeadBoxer can then calculate a lead score for that person using other data points such as what pages they visited, what topics they seem most interested in, and how engaged they are with the site.

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With this information, you’ll know exactly when to act on a lead. LeadBoxer takes it one step further and can help identify previously unknown visitors. For example, if the visitor didn’t fill out a form but arrived at the site via LinkedIn, LeadBoxer can trace back to that person’s LinkedIn profile and use the information to populate the visitor’s information within the software.

BounceX

Like LeadBoxer, BounceX can identify many website visitors (40-70%) who would otherwise remain anonymous. It then creates personalized marketing experiences – similar to account-based marketing – for these visitors based on their engagement.

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BounceX can automatically engage with visitors who have not yet filled out a form or appear that they’re about to leave the site. In a way, it identifies users who are displaying intent and then begins to nurture them before a sales agent ever steps in.

While sophisticated, BounceX is said to have nearly a $4,000/month price tag, making it a serious investment for most businesses. It also doesn’t prioritize showing you accounts who express high intent but instead tries to let the AI nurture users through website personalization.

Third-Party Intent Data Vendors

If an account is researching topics around the web that are relevant to your product or service, these solutions will help you find them.

Bombora

Bombora can tell you what companies are expressing active intent to purchase your products or services long before someone from that company ever lands on your site. This tool does this by monitoring 6,000 intent topics across 3,800+ publisher websites.

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Bombora only tracks IP addresses, cookie IDs, and company domains provided by the publishers’ registration data. They can tell you what companies are expressing intent, but they can’t tell you exactly which employee is doing the research or who your sales team should engage with. In short, there’s no context data with this vendor.

Aberdeen

Aberdeen bought The Big Willow, and intent data supplier, back in 2018. They offer a lot of the same value that Bombora does but take it a step further by integrating their solutions into Salesforce.

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Companies expressing active intent pop up in the Salesforce dashboard so sales teams know exactly which accounts to jump on. You can also see how those accounts will impact the pipeline. You can also choose to integrate Aberdeen Marketscape, a product that shows all the topic keywords researched by each account showing intent.

This helps establish more context. If you’re not already using Salesforce, getting started with Aberdeen’s intent data (and then Marketscape) might be a little too complicated and cost-prohibitive.

How to Select an Intent Data Vendor

There are several different suppliers of intent data out there. It’s important to work with the one that best fits the needs and size of your company, or else you risk losing time and money. Here are a few considerations to keep at the top of mind when screening vendors.

How many sites are in the vendor’s network?

Ask this question if you’re considering third-party data vendors. The network refers to the websites they monitor, which tend to be publisher sites like Forbes. The larger the network, the better, as this gives them a bigger pool of data to draw from.

How many topics does the vendor monitor?

Third-party data vendors monitor a finite amount of topics. At the time of this writing, Bombora claims to have nearly 6,000 topics in their system, while Aberdeen claims to have hundreds of thousands of keywords at their disposal.

Can the vendor give context?

On its own, a list of names and topics they’re researching isn’t very useful. You need context to know if their company fits your ideal customer profile, as well as what their job title is and if they have any purchasing authority. Third-party data vendors can’t give much context at this time, but some solutions for first-party intent data can.

How to Use Intent Data

Trying to make use of intent data in its raw form is inefficient. Intent data works best when used to calculate a lead score. A lead score is a concise, visual way to describe how promising the lead is and therefore how much it’s worth pursuing them.

Some solutions, like LeadBoxer, will not only capture intent data but will automatically input it into a lead score. You can adjust what data points to use for calculating a lead score based on the needs of your company.

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Here are three of the most important factors to keep in mind when adjusting what data points to use for a lead score.

Fit

This is as simple as asking the question: does this lead fit our ideal customer profile? Are they the right size company, in a certain location, etc.? If an account showing active intent doesn’t fit the mold of your ideal customer, then their lead score will go down.

Intent

Take into consideration not only the topics researched by that account but the frequency and recency of the research.

Engagement

Has this account not only engaged with relevant third-party pages, but with your site or social media profiles? A solid first-party data vendor will be able to track and show you individual actions. Use that information to increase their lead score. The more specific the data points used to calculate a lead score, the more accurate and useful the lead score will be. This will help weed out accounts that aren’t the right fit or are researching topics without having any intent to buy a product or service.

When Intent Data Isn’t Enough

Intent data isn’t a magic bullet for identifying leads earlier. There are limitations to this technology that will hopefully improve as time goes on. Be aware of the following when incorporating intent data into your marketing and sales processes.

When a Visitor is Registered Under the Wrong IP Address

If an unknown visitor to your site or a third-party site is registered under the wrong IP address, you won’t be able to tell what company they work for. This often happens by accident but nevertheless makes it impossible to identify the correct account.

When a Buyer is Conducting Research Out-of-Network

Third-party intent data vendors like Bombora and Aberdeen don’t aggregate data from every corner of the internet. They only draw information from sites within their networks. If a buyer is researching on sites not covered by that network, then you’ll never know.

Decay Rate of Third-Party Data

Given the amount of content people consume regularly, you shouldn’t expect sales agents to always be able to reach out to a lead and reference content they read a week or two earlier.

Third-Party Data Lists Account But No Contacts

Bombora and Aberdeen only list the account, not the contact information of the individual who was searching.

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While it’s certainly useful to know which accounts have an interest, you’re still limited by not knowing who to reach out to.

When Used At the Expense of a Sustainable Sales Pipeline

Relying on intent data is no reason not to have robust marketing strategies that help draw new leads into your sales pipeline. Like most sales tactics, it’s best used in tandem with other processes.

Get an Edge Over the Competition With Intent Data

Intent data is a hot technology that more and more businesses are using to gain an edge over their competitors. By seeing what topics leads are researching, you can reach out to them sooner and have a better chance at closing the deal. While it’s not the end-all, be-all way to keep your sales pipeline full, it is a valuable tool to have at hand.

Third-party intent data still isn’t as precise as some would hope it to be. Vendors can only provide accounts, not individual contacts, and don’t offer much in the way of context data. Third-party data also decays more quickly than first-party data.

Some first-party data is free and already at your fingertips via Google Analytics. A tool like LeadBoxer can keep you apprised of who exactly is visiting your site whether or not they’ve filled out a form. It’s also easy to get context data and use each data point to calculate a lead score, showing you exactly which leads to act upon at that moment.

If you haven’t already started taking advantage of the intent data laying untapped on your site, now is a great time to start. Try a free trial of LeadBoxer today.

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How to Create a Sales Follow-Up Process

Email, Marketing, Sales / Wart Fransen

It’s a commonly cited statistic that only 2% of sales are made during the first meeting. That’s about a one in fifty chance that your initial pitch will result in a done deal. A strategic and optimized sales follow-up process is your best bet for getting the results you want.

In this article, you’ll learn how to set up your sales follow-up process from start to finish so that it’s primed for success. While setting up the process may seem daunting, the right CRM tool or email tracking app can help you automate many parts of the process. This allows you to focus on the steps that require a personal touch so your leads feel valued and more willing to buy.

Use the links below to navigate to each section:

How to Start the Sales Pipeline
Sales Follow-Up Timeline: When to Send Follow-Up Emails
Sales Follow-Up Tips & Techniques
How to Automate Your Sales Follow-Up Process
What to Do After Closing a Sale

How to Start the Sales Pipeline

To set up your sales follow-up process for success, start by automating the process from the beginning of your pipeline. This is the point where you collect data on potential leads, pinpoint high-quality contacts, and make your initial outreach. Automating this process will help you invest time in only the most promising leads.

1. Capture Leads

The first step of your pipeline is to gather information on potential leads. Common ways of doing this include contact forms on your website, email list sign-ups and activity, or even simply interacting with certain pages and social media profiles.

Not sure how or which tool to use to generate leads? Check out this list of 19+ tools recommended by sales and marketing experts.

Looking for more qualified leads?

We offer Lead Identification and Lead intelligence through website & email tracking

Watch Video or Book Demo

How to Start the Sales Pipeline

1. Capture Leads

Not sure how or which tool to use to generate leads? Check out this list of 19+ tools recommended by sales and marketing experts.

2. Prioritize Leads

Not all leads are created equal. Some will be worth your effort more than others. A leadscore is a single number that helps you quickly identify who is most likely to buy.

Many CRM tools and lead scoring software calculate the leadscore by tracking a lead’s website visits, newsletter opens, website clicks, social media engagement, and more.

Using a leadscore offers numerous benefits for your sales process, including increased measurable ROI, conversion rates, and sales productivity. The infographic below takes a look at a few of these benefits in more detail:

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Kentico’s 2014 survey showed that over 60% of companies already used or planned to use lead scoring techniques. If you’re not already taking advantage of this tool, you could be missing out on benefits that your competitors aren’t.

A tool like LeadBoxer can generate the most accurate leadscore possible by comparing the criteria for your ideal buyer to the online behavior of your potential lead. From there, you can use this information to decide whether or not to continue the sales process with this particular contact.

3. Create an Alert

After setting the criteria for a promising lead, you can create an alert with your CRM tool for when that lead next engages with your website, emails, advertising, or social media. By calling a lead immediately after they express interest in your brand, you increase your chances of establishing contact with them significantly.

Source

According to a study by LeadResponseManagement.org, the odds of contacting a lead if called in five minutes versus 30 minutes after that lead expresses interest drop 100 times, therefore it’s essential to make contact as soon as possible after lead activity.

4. Initiate Contact with Leads

When it comes to reaching out to leads, the email versus cold calling debate rages on. With so many studies, statistics, and lists out there touting the benefits of one method over the other, it can be difficult to decide whether or not you should initiate contact with an email or a phone call.

Your CRM tool can help you decide.

Take a look at what you know about the lead. Is this person higher up in the organization and likely to have a packed schedule? Email might be the way to go.

Are they older or seem like they might prefer a more personal touch? Consider picking up the phone. However, if you call and leave a voicemail, it’s good form to immediately follow up with an email recapping the purpose of your call.

Whether reaching out by email or phone, follow this formula for a message that gets noticed:

Open with a clear reason for connecting. Skip the bland and overdone openers like “I just wanted to touch base about…”. Get straight to the point by introducing yourself, then defining how your product or service can solve your lead’s potential problem.
Add value. This initial contact is not actually the time to make your pitch unless you want to risk turning some leads off. Warm up and nurture leads by offering them something of value for nothing, such as a free resource, whitepaper, or consultation.
End on a clear call-to-action. Give leads a reason to get back in touch. Offer to schedule a meeting so you can explain how they can make the most of the free resource you just sent them.

By beginning your lead qualifying process with this automated and strategic method, you’ll be able to easily book meetings where you can make your actual pitch.

Sales Follow-Up Timeline: When to Send Follow-Up Emails

You’ve made initial contact, had a formal meeting where you made your pitch, and feel confident about your lead. But remember that only 2% of first meetings end in a sale. More than likely, you need a consistent sales follow-up process to bring the deal home.

However, if your initial email (or even your post-pitch follow-up) receives a “no” response, don’t give up just yet. A popular statistic confirmed by multiple studies reveals that 80% of leads will say “no” to an offer five times before they eventually say “yes.” Sending follow-up emails at strategic times is therefore a necessary and common part of the process.

If you aren’t already using one, you should use a CRM tool or email tracking app to help you complete the next steps. Knowing whether or not your emails remain unopened or not will influence when you send a follow-up message, as well as what kind of message to send. This list of 10+ best email tracking apps for Gmail and Outlook can help get you started.

Free E-Book: Click here to download LeadBoxer’s free E-Book, “7 Things to Consider in an Email Tracking App”

Here’s a list of the kinds of follow-up messages to send and when to send them:

After You’ve Formally Met and Made Your Pitch

By now, you’ve hopefully had a meeting where you formally made your pitch and the lead was qualified enough to continue the sales process. You’ll then need to send a post-pitch follow-up in order to carry you to the next stage. Follow up 1-2 days later with a message like this:

Show your appreciation. Quickly thank the lead for meeting or speaking with you.
Review their pain point. Restate any of the lead’s pain points that arose during the meeting and how your product or service can solve those problems.
Answer any questions raised during the meeting. If you promised to look into a lead’s problem or question during the meeting, review your findings now. This is also a good time to attach a particular resource, such as a whitepaper, that would address the lead’s question or pain point.
End on a call-to-action. Don’t let a good thing go to waste. Be direct in asking the lead how they would like to move forward.

When the Lead Needs to Consult with Their Supervisor

Sometimes the lead you pitched may need to consult a supervisor before making the final decision to buy. In this scenario, you’d want to follow up 4-5 days after making the pitch. This gives the lead enough time to speak with their team. Use this structure to reach out:

Show your appreciation. As with the first follow-up email, quickly thank the lead for meeting or speaking with you.
Reference the boss. Ask what their colleague or higher-up thought of your proposal.
Make a clear call-to-action. Ask for a quick follow-up meeting to discuss the next steps.

When the Lead Opened Your Email But Didn’t Respond

Your CRM tool or email tracking app shows that the lead opened your email or clicked a link or attachment inside but didn’t respond. This might happen when you try to make initial contact, or if you send along an additional resource after making your pitch. Contact them soon (within 1-2 days) with the following message:

Ask how they liked the resource

A simple “How are you enjoying XYZ whitepaper?” will do.

Offer to walk them through it. Mention how you can help them get the most out of the resource in order to solve their business problem.
End on a call-to-action. Offer a time and date when you can talk them through their questions.

When You Need to Follow Up the Unanswered Follow-Up

If after a few more days your follow-up remains unanswered, try engaging them with more valuable content. For businesses that create blog posts or whitepapers as part of their content marketing strategy, this is a fairly pain-free step. Use this template for composing your email:

Ask again if they’ve taken a look at your resource. Even if they haven’t responded to your first follow-up, remind them of the valuable asset you originally offered them.
Offer another resource. A second article or piece of content from your company’s website may be a better fit for answering this lead’s questions.
Ask how to move forward. As always, end on a clear call-to-action, in this case by asking if they’re still interested in your product or service and would like to discuss how to move forward.

When It’s Time to Break Things Off

It’s a bummer, but it happens. After several unanswered and unopened emails, it’s probably time to break things off. However, some sales reps report that this email gets as much as a 76% response rate. Consider the following structure to make the most of a graceful exit:

Mention that you haven’t been able to get in touch. Keep this light and non-judgemental, or you risk putting off the lead. Things happen, and maybe they’ve just been really busy.
Ask if there’s a better time to connect. Fiscal years, budget planning, or waiting on additional sources of funding can play a huge role in whether or not your offer can even be considered at present.
Ask to close their file. If timing doesn’t play a role in their decision, ask the lead if you can close their file. This final call-to-action is sometimes enough to elicit the response of an interested lead who has simply been too busy.

With any of these follow-up emails, a CRM tool or email productivity app will allow you to compose your messages in advance. You can then schedule them to send at the desired time or in the event that one of your previous follow-ups is unopened or unanswered.

Sales Follow-Up Tips & Techniques

The following tips and techniques can help optimize your sales follow-up process, no matter where you are in the pipeline.

Schedule and Automate Follow-Ups…

Scheduling your responses to send according to the timeline above is essential for keeping your sales process moving. Many CRM or email productivity tools will allow you to compose and schedule emails to send at a later date, or in the event that a previous email went unanswered.

…But Don’t Automate Email Content

While it’s a good idea to consult email templates for how to structure your responses, avoid leaning too heavily on the same template and language for every lead. People know when they’re receiving a formulaic response and may opt to pass on your offer. Taking the time to craft a personalized response shows how much you value their potential partnership.

Keep Emails Brief

In a world where inboxes are becoming increasingly cluttered and attention spans increasingly short, it’s best to keep your emails to the point. Boomerang, a provider of email productivity software, did a study on over 40 million emails to find out what the response rates were for different email lengths:

Source

Boomerang’s results show that there’s a bell curve to response for email lengths. Write an email that’s too short or too long and you decrease your chances of getting a response. The sweet spot for email length is between 50 and 125 words, which earn response rates of 50% or more.

Avoid Bland Statements

Opening statements like “I wanted to circle back…” are tired and signal that you don’t have a clear reason for getting in touch. Be direct instead, often by referencing the lead’s previously established pain point and how you can solve it.

Back Up Your Claims

It’s not enough to claim that you can solve a lead’s pain point. Back up your statement with a compelling result, metric, or customer testimonial. This helps establish trust between you and your lead at every stage of the sales process.

Stay Human

This long-standing advice is as true as ever: remember that you’re a human first and a salesperson second. The same goes for your lead.

Approach them with the same respect and understanding that you would afford a friend, colleague, or acquaintance. Not only will you see better results, but you may also see an increase in your own personal job satisfaction.

For more ways to optimize your follow-up process, check out this complete guide to email tracking for B2B sales teams.

How to Automate Your Sales Follow-Up Process

While the sales follow-up process is relatively straightforward, you quickly learn that there are a lot of moving parts. The right tools will help you automate and optimize the process for better results and better account expansion. While there are countless options out there, here are a five to get your search started:

LeadBoxer

LeadBoxer features automated solutions for many of the steps covered in this article. The tool collects and populates contact information for leads that visit your site, open your newsletters, or exhibit other online behaviors.

It then assigns leads a score to help you decide if you want to continue the sales process with them. There’s also an alert function so you know the best time to reach out and make initial contact. Once you do, LeadBoxer’s Gmail extension makes it easy to track and analyze all the emails you send.

HubSpot

HubSpot’s CRM has much of the functionality you need to automate your sales follow-up process. The interface features a kanban-style board so you can quickly see which stage of the sales pipeline each lead is in.

You can also schedule personalized emails, track opens and downloads so you can respond immediately, measure the performance of email templates, and show availability for easy scheduling.

Agile CRM

Like HubSpot, Agile CRM allows you to track which phase of the sales process each lead is in.

It records each interaction with the lead and creates events for calls, meetings, follow-ups, and more. On top of that, it analyzes lead behavior and calculates a leadscore so you can decide when and how to proceed.

Gmelius

Gmelius is a free solution for someone who wants a lightweight tool seamlessly integrated with their Gmail inbox. The tool tracks emails and delivers instant feedback so you can send the right follow-up.

You can even see which templates are most effective, then personalize and schedule them easily. Leadscores and contact overviews are not a feature, but Gmelius can be integrated with a more full-service CRM to cover all your bases.

Pipedrive

Like Gmelius, Pipedrive focuses on a few core strengths for sales teams that prefer a lightweight tool. Its key features include tracking emails and calls, an interface that provides a streamlined overview of where everyone is in the sales process, and prioritized follow-up tasks that automatically shuffle to the top of your to-do list.

However, emails cannot be composed and scheduled to send automatically and there’s little insight into how likely your contact is to buy.

Each sales team will have different needs and considerations. No matter how much or how little automation and functionality you want, there’s likely a reasonably priced (or free) tool that will optimize your sales follow-up process.

What to Do After Closing a Sale

You did it. With the help of the right tool, you were able to successfully nurture your lead and close the sale. However, the sales follow-up process doesn’t end there. Here are a few tips for making the most of the deal and laying the groundwork for a second sale:

Send a Thank You Note

While this step is hopefully common sense, it’s important enough to warrant repeating. Send a quick but heartfelt thank you note immediately after finalizing the deal. By thanking your customer for doing business together, you ensure a lasting partnership (ie. a repeat customer).

Check-In

After your new customer has had time to get to know your product or service, reach out to see how they’re enjoying it. Soliciting feedback is also useful for improving your product and your customer experience. This step establishes trust and grows the relationship in preparation for the next step.

Make a Second Sale

By developing a relationship with your customer, you will have hopefully primed them to resign their contract automatically. If they don’t need to resign a contract but there’s an opportunity to make an additional sale, now is the time to start that process. The work you’ve done to create your first follow-up process will help you do it.

Start Building Your Automated Sales Follow-Up Process

Reaching out to leads at the right time and with the right message can make or break your sales process.

From capturing and qualifying leads to making contact and setting meetings, a high-converting sales follow-up process can have a lot of steps and moving parts. It can quickly become too much to manage on your own, unless you like inputting data into spreadsheets and setting countless reminders on your calendar.

Luckily, the right tool for your needs can streamline much of the process. Setting alerts, tracking unanswered emails, and sending previously composed emails at scheduled times can simplify your job and allow you to focus on what matters, aka communicating in a compelling, meaningful, and human way.

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Email Tracking: The Complete Guide for B2B Sales Teams

Data-Driven analysis, Email, Lead Engagement, Lead Generation, Marketing / Wart Fransen

Have leads and customers opened your email? If so, when, and what links they click? This is valuable information for Sales teams. With this information, you can find out if your emails are actually being read, and pinpoint the optimal for a follow-up.

Tracking emails is nothing new. Popular email marketing platforms like MailChimp and Constant Contact have been providing statistics on open and click rates for years. What these platforms lack however, is the crucial ability to track a lead’s email interaction history over the entire course of their customer journey.

This is where email tracking software can provide Sales teams a much-needed edge in closing deals

With the right email tracking software, you’ll be able to identify when, exactly, a lead has opened your email, who opened it, and what pages they viewed since opening that email.

To help introduce you to email tracking software, we’ve put together this in-depth guide to cover what information you can learn from email tracking, how you can use that information, email tracking software options, how to setup email tracking, and a few tips for success.

Use the links below to navigate to each section:

What Can You Find Out Using Email Tracking & How You Can Use This Information?
Email Tracking Software Options
How to Setup Email Tracking (with an Email Tracking Pixel)
Email Tracking Tips & Best Practices

What Can You Find Out Using Email Tracking & How You Can Use This Information?

With email tracking, you can find out the following information:

If Someone Has Opened Your Email

The first thing you can learn is if someone has opened your email.

This tells you if you’re sending to the correct email address and if the email subject your using is capturing the recipient’s attention. If they don’t open your email, try to follow up and/or use a different subject line in the future.

You can also identify how many times a person has opened an email and which people have opened the most emails. This allows you to identify the warmest leads and pinpoint which people you should follow up with first/spend the most time contacting or calling. Best kept secret: do not waste time on people who aren’t interested.

Who Opened Your Email

As a salesperson, you often have to navigate through a few different positions at a company before finding the person who can actually make a purchasing decision (DMU or decision-making-unit). With email tracking, you can identify other people that may be opening the email and reach out to them directly.

What Time They Opened Your Email

If you find that a specific person opens your email in the morning, sending to them again at that time will increase your chance of capturing their attention.

If you find most of your list opens your emails at a specific time, send future emails at the time to increase engagement.

Additionally, you can pinpoint exactly when your emails are being opened and decide if now is the right time to follow up. In many cases, it’s best to reach out right away when the person is already thinking about you versus interrupting them when they’re focused on something else. Extensive statistics tell us that “pizza is best eaten hot”. In other words, people at work are making decisions, and their interest is the most valuable during that decision-making process.

Where They Opened Your Email

If someone opens your email in say Hawaii or some other tropical resort, you can probably guarantee they’re on vacation. It might be best to follow up a week or two in advance when they return from vacation and will have the time to respond to your email.

Additionally, some email tracking platforms will track the following:

What Pages the Person Has Visited on Your Website After Clicking via Your Email

Software such as LeadBoxer and SharpSpring (which we’ll discuss in further detail below) take tracking a step further and identify which pages the person visits after clicking a link in your email.

For example, in the email, the person may click on any link to your latest blog post. But from there, they then navigate to your features page and pricing page. This is all tracked and it can allow you to identify when to follow up, and on what subject.

Email Tracking Software Options

Now, let’s cover a few email tracking platforms that will enable you to track emails at a deeper level than most email marketing services.

This article doesn’t cover every single option out there. But, it does list some of the major players and a few different options based on how in-depth you’d like to go with your tracking.

A few of these options will integrate with Gmail or Outlook only, while a few others can be used with any email client or service you are using.

LeadBoxer

We’ll start this list of software with an introduction to ourselves and our email tracking tool so you know who we are and what LeadBoxer does. LeadBoxer is a lead analytics platform that allows you to see who visits your website, what company they work for, lists that person’s contact information and more.

All of this information is then organized into your “LeadBoard” and each of your different leads are given a score to gauge how engaged they are with your company:

Additionally, email opens and click-throughs can also be tracked. From there, any visits to other pages on your website can be tracked and each action is shown in the history for that lead:

This allows you to see every action that the person has taken since first opening your email.

You can use this information to identify when will be the best time to follow up (for example, if that person has visited your pricing page). You can also identify what emails work, which ones don’t, and where your visitors tend to go after clicking through via your email.

LeadBoxer tracks all of this activity via a tracking pixel (which we’ll discuss how to implement further below)

Therefore, LeadBoxer can be used with any email client or email marketing platform you are using. All you have to is add the tracking pixel link to any links inside your email that you like to track.

This allows you to track activity and identify leads at scale. Pricing starts at $250/month for SMEs. Custom packages are available for larger organizations.

You can learn more on our email tracking features here: Email Lead Generation

Or jump straight to our solutions for Gmail, Outlook, MailChimp, or Others

Note: For all our email tracking features a (free) trial account is available: Start your free-trial here.

SharpSpring

SharpSpring is a full CRM and email marketing platform. With the tool, you can manage contacts, customer relationships, create a content calendar, and send out emails all from the same tool.

In addition to tracking email opens and link clicks, SharpSpring will also track website activity. Therefore, you can see which leads have opened your email and which pages they may have visited directly after viewing your email (or at a later time).

This is all organized into what’s called the “Life of the Lead”. This page shows the entire history of the lead’s interaction with your company. It lists what emails the person has opened, what pages they’ve visited, and so on.

All of this information is then used to create a Lead Score that can be used to identify how engaged that person is and whether or not you should reach out to them.

SharpSpring will be great for teams that want to scale their sales follow up efforts and would like a tool that combines CRM and email automation. However, that amount of power won’t come cheap.

SharpSpring’s plans start at $450/month (for up to 1,500 contacts). Pricing goes up from there based on the number of contacts you have.

Hubspot Sales

Hubspot Sales’ email tracking allows you to track email opens straight from your Gmail or Outlook account. Setup with Gmail will require you to allow Hubspot to integrate with your inbox. This is done by installing an extension to Google Chrome.

This extension can be clicked to see who has opened your emails and who hasn’t. A notification will also popup when the recipient has opened the email:

You can also check the history of a lead in the Hubspot dashboard:

Hubspot’s email tracking feature is free to use to track up to 200 email opens. From there, paid plans for Hubspot Sales start at $50/month.

Hubspot is great for sales people who need a simple approach and want to track opens in Gmail or Outlook. However, it lacks the in-depth details of a platform such as LeadBoxer or SharpSpring.

Additionally, it can only be used with Gmail or Outlook. It can not be used with an email service such as MailChimp.

Yet Another Mail Merge

If you send a lot of emails from Gmail and want to track opens, Yet Another Mail Merge can help speed up your process.

Yet Another Mail Merge (YAMM for short) integrates with Google Sheets. To use the add-on, you would create a Google Sheet with information for each person you want to reach out to (separated by row). You would include their email, but you can also include any custom information (such as their name, company, role, etc.).

Then, you can send out an email and use YAMM’s tags to insert that information. For example, you might say “Hey <>” in your email. YAMM will insert the name that you set for that email. This works similar to MailChimp’s “Merge Tags”.

Additionally, the tool will track who has opened your email, who hasn’t, and who has responded. This is all documented right in the Google Sheet you’re working in. You can then create a follow up directly in that Google Sheet and send from a template you create in Gmail.

The tool is great for speeding up your process if you currently use Gmail to reach out to leads. However, it will only work with Gmail and it won’t track information on the life of the lead. Thus, it will be difficult for teams to use to scale.

Yesware

Yesware is a tool that will work with Gmail and Outlook only. It is a paid application that starts at $12/month and is installed via a Google Chrome or Mozilla Firefox extension.

The tool is similar to Hubspot’s email tracker. Email tracking can be turned on for a specific email by checking the Track box when using the email composer. However, Yesware does take over your inbox and change the look and layout:

From your email inbox, you can check tracking, templates, and create follow up drip campaigns. Additionally, you can also set reminders for email (much like the way Boomerang works).

The tool is powerful but is a bit intrusive. Some people may not like the fact that it will change their inbox interface. Additionally, the tool can’t be used with email marketing platforms such as MailChimp to track emails at scale.

Mixmax

Mixmax is another email tracker that installs via a Chrome Extension. It is not available via Mozilla Firefox or Safari, however.

One of the unique features of Mixmax is the “Enhance” feature inside the email composer of Gmail. Clicking this button will bring up a list of options that will allow you to share calendar availability, create a calendar invite, add a poll, add a custom CTA button, and more directly from the email composer.

Again, just like Hubspot and Yesware, email tracking can be enabled on a per-email basis. With Mixmax, you can do this by clicking the “Track” icon when composing an email. By default, this will stay enabled until you disable it for a particular email.

Mixmax can be used for free. However, a link will be placed at the end of each email that says “Sent by Mixmax”:

You can remove this link, but you will have to do so everytime you create a new email. Paid plans start at $12/month.

Mixmax will be good for anyone that uses Gmail and likes the features of a tool like Yesware but doesn’t want the intrusive interface that Yesware adds to Gmail. Again, Mixmax will only work with Gmail and can’t be used with email marketing platforms such as MailChimp to track leads at scale.

How to Setup Email Tracking (with an Email Tracking Pixel)

Setting up email tracking is different with each email tracking software. Some companies, such as Hubspot, have a Chrome Extension that will set this up for you if you track emails via Gmail. But as we mentioned above, tools like Hubspot can be a bit limited.

So we want to briefly cover how to setup email tracking with LeadBoxer so that you can track leads over the course of a person’s entire customer journey.

In order to track email opens, LeadBoxer uses a tracking pixel

This tracking pixel is a transparent image with the size of 1×1 pixels that can be embedded in an email. Then, once someone opens that email, the image is downloaded. This is how email tracking can identify when an email has been opened.

From this download, it’s also possible to tell the time and date the email was opened, how many times the email has been opened, and from what type of device the email was opened on.

From with LeadBoxer, this pixel can be generated and needs to be added to the source code of your emails (example below):

There are 3 parameters within this snippet of code that can to be set: the dataset ID, Campaign Name, and the email of the recipient. The recipient’s email can be added using a Merge tag. This tag will dynamically add a person’s email from your list to this link so that their activity can be tracked. Our generator can be used to easily create your tracking pixel.

For more information on these parameters, Merge tags and using the generator, please visit this article.

Tracking email clicks

The tracking pixel will take care of tracking email opens and reads. From there, to track link clicks and identify customers with it, parameters with merge needs to be added to any link in your email that you’d like to track.

Here’s how the URL will look once the code has been added and a person clicks on that link:

Once the code is added, LeadBoxer will be able to begin collecting data. For example, when a person opens that specific email, this action will be added to the person’s existing customer journey.

This way, you will know exactly when a person has clicked your email and you’ll be able to see their entire history. Also, once this person clicks through via email, they are then identified for all past, present, and future behavior.

Email Tracking Limitations

Of course, there are limitations when it comes to email tracking. The main ones include:

Images Need to be Enabled

With any email tracking software that relies on a tracking pixel to identify opens, in order for email tracking to work, image loading must be enabled by the person’s email client.

Some email clients block external images by default or can be set by the user to not load when opening an email. If this is the case, the pixel will not be loaded and there will be no way to identify whether or not that email was opened (or any other information that can be gather using email tracking).

Your Pixel Could Be Blocked

Just as there is email tracking software, there is also software to prevent email tracking. Pixel Block and Ugly Email will both prevent the email tracking pixel from being loaded. Ugly Email will also let the recipient know if you are using email tracking software and can even identify which software the sender is using.

While it may be rare that your recipients will use an application like this, it’s something to be aware of.

Email Tracking Tips & Best Practices

Lastly, we want to cover a few tips to make email tracking easier for you and hopefully, more successful:

Use Email Templates

Using email templates can help save time when adding tracking links to your email and help you follow up to leads quicker.

For one, having a few email templates that you can edit will save you time having to insert the tracking pixel code to links within the email that never change (for example, a CTA at the bottom of your email).

Additionally, having a few emails ready to go when you need to follow up with a lead will allow you to touch base quicker versus having to waste time trying to think of what to say.

Test Thoroughly

Before sending any tracked emails, make sure to test that everything is working correctly. First, send a tracked email to yourself or other members on your team to ensure that email opens and other track information is being identified.

Encourage Recipient’s to Whitelist Your Email

Whitelisting is an action that can be completed in a person’s inbox to ensure that emails from a specific email address are received and that images are downloaded.

By encouraging your recipient’s to whitelist your email address, you can ensure your emails are being delivered and that images are being download. Therefore, the tracking pixel will also be download, allowing you to track the recipient’s email and web activity.

Develop a Follow Up Strategy

Decide on a follow up strategy before you even send an email to any of your “hot” leads. That way, when someone opens your email or completes another specific action, you’ll already know what to do next.

Decide when will be the best time to follow up. For example, how many times do you want the recipient to open the email before following up? Or, how much time do you want to wait after they’ve opened the email?

Additionally, have some follow up emails already created and ready to go. This will help to save time and allow you to follow up quickly.

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Email Tracking: The Complete Guide for B2B Sales Teams Read More »

How to build a strong email list

Email, Lead Generation, Lead Nurturing / Wart Fransen

According to Ascend2, 82% of companies now use email marketing. That is quite an impressive number, and probably a lot higher than you would have guessed if you were asked, “What percentage of companies do you think use email marketing?” …

How to build a strong email listRead More »

How to build a strong email list Read More »

7 Best Desktop Email Clients for Mac

Email, Lead Generation / Wart Fransen

Without an easy and effective way for you to communicate with your leads, you’re going to have a very hard time growing your business. This is why, as a lead generation tool, it’s only natural that we examine the 7 best desktop email clients for Mac. The desktop email clients for Mac that we look at in this article make tasks such as organizing email, searching through archives, and staying in touch with friends or professional connections simpler. When you start using an email client that fits your needs best, your daily life becomes much more streamlined and manageable.

Nurturing Leads With the Right Desktop Mail Client

Email is arguably one of the most important aspects of a great lead generation engine because it allows you to have personal interactions with potential clients instantaneously while managing existing relationships efficiently. When you are able to form and manage meaningful relationships with potential (and current) customers your business is going to grow.

Picking the Right Desktop Mac Client

To help you optimize your sales funnel even more (or even just manage your personal email), we’ve organized the 7 best desktop email clients for Mac. We’ve taken screenshots, written descriptions on features, shared pricing information and done everything possible to make your desktop email client choice insanely easy.

Our goal with this article is to make your picking of a desktop email client effortless. We’re pretty confident that we’ve done just that.

Meet the 7 Best Desktop Email Clients for Mac

These are our favorite desktop email clients for Mac, in no particular order.

1. Inky (get it)

Inky talks about itself as being an alternative to Outlook. It works with Gmail, Outlook, and iCloud email accounts if you opt for a free account. If you want to use your business IMAP email account, you’ll have to pay $5 per month (per account). For a clean looking and reliable desktop email client, that’s not too hefty of a price and well worth it. We like Inky because its powerful search functionality will save you time, its custom inboxes will keep you organized, and it’s dead simple to use.

An added bonus of Inky is that if you have multiple devices, you may also like Inky because it works with Windows and iOS, not just OS X.

2. Mail Pilot (get it)

Mail Pilot is an email client that was designed with an intense focus on productivity. It has a minimalist interface that makes it easy for you to read and organize your email. Mail Pilot is a combination of a to-do list and email client, which makes it a potentially perfect tool for managing and nurturing your leads.

Mail Pilot works seamlessly on more than just your Mac desktop– it’s also compatible with iPhone, iPad, and Apple Watch. Pricing for Mail Pilot is $19.99 for the email desktop client and $9.99 for mobile versions.

3. Unibox (get it)

Unibox is a radically different take on email. Instead of grouping by message, your emails are grouped by a person. This makes Unibox a potentially great pick for lead nurturing because it means that every person only appears once in the main inbox list, making it easier to keep track of new messages and old conversations.

When you press on a person who has just sent you an email in the program, you’re going to see all of the emails that you’ve ever exchanged with them. Previous conversations will be visible to you so you’ll never forget the context of a message when writing back.

In addition to Unibox being available on Mac, it’s also available for iPhone and iPad. The Mac desktop version costs $15.99 and the iOS version is free (with a pro version available for $4.99).

4. Thunderbird (get it)

Thunderbird is made by Mozilla, the creators of the Firefox browser. If you like email clients like Outlook or the standard Mac Mail app, you’ll probably enjoy Thunderbird. The biggest advantage that Thunderbird has over its competitors is how much more customizable it is than them. You can pick themes and find tools or add-ons that make your email life more enjoyable.

Thunderbird is free to download and also available for Windows and Linux, in addition to OS X.

5. Polymail (get it)

Polymail is a new mail client that is currently in beta. It’s ultra-sleek and looks somewhat like Slack, style-wise. With Polymail you’ll be able to easily manage all of your email accounts. It works with Gmail, iCloud, Outlook, Yahoo Mail, or any other IMAP account.

Polymail is currently in private beta. If you get early access to Polymail, it’ll be free to use. Pricing for when Polymail becomes publically available isn’t currently posted anywhere.

6. N1 (get it)

Nylas N1 is a new email client built on Chromium’s code. It is meant to be a simple and powerful way to manage your email. It lets you schedule and translates messages, with dozens of other plugins available for you to use.

N1 works with hundreds of email providers, such as Gmail, iCloud, Microsoft Exchange, Yahoo, and others. It works perfectly with Mac, Windows, and Linux. N1 dubs itself as the email client for everybody, and with its compatibility and customizability, anybody should be able to make N1 fit his or her needs.

7. Airmail (get it)

Airmail is a fantastically simple email client for Mac OS X and iPhone. It’s a great a looking app and makes managing email feel easy (and even kind of fun!). Airmail supports Gmail, Google Apps, iCloud, Exchange, IMAP, POP3, and local accounts. It also allows you to add unlimited email accounts to a unified inbox, powerfully search through archived messages, and much more.

Airmail is $9.99 for OS X and $4.99 for iOS.

Now What?

We’ve shared the 7 best desktop email clients for Mac with you, so now it’s time to decide on which one you like most. Each mail client that we’ve shared makes reading email on your computer more enjoyable, but they all have their own quirks and nuances. Take some time to learn even about that email client that looks best for you and decide if it will help you achieve your goals, whether it be talking to friends, family, or nurturing a newly collected lead.

Bonus: Newsletter & Email Tracking

Even with the best email client, you’re not going to have any luck nurturing leads if you don’t have any leads. Leadboxer identifies website leads & customers by email.
Collect valuable leads that will grow your business. Take a moment to try Leadboxer, for free. We know you’ll love using it.

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Email

9 (Free and Paid) Best Reverse Email Lookup Tools in 2024

What is Reverse Email Lookup?

9 (Free and Paid) Best Reverse Email Lookup Tools in 2024

1) BeenVerified (Paid Service)

2) Reverse Contact (Free & Paid)

3) Google (Free)

4) Spokeo (Paid)

5) People Looker

6) Truth Finder (Paid)

7) Social Catfish (Paid)

8) CocoFinder

9) RecordsFinder

Reverse Email Lookup FAQ Section

1) Reverse email lookup tools v/s email lookup tools?

2) How does reverse email lookup work?

3) Does reverse email lookup work?

4) How to reverse lookup an email address?

5) How do I find out who owns an email address?

6) Are Paid Reverse Email Lookup tools worthy enough to buy?

7) How can reverse email lookups help in my business?

Wrap Up

30 Best Email Lookup Tools For 2024

1. LeadBoxer

2. RocketReach

3. ZoomInfo

4. LeadGibbon

5. Vocus.io

6. Voila Norbert

7. Hunter.io

8. HireEZ

9. Lusha

10. FindThatLead

11. Skrapp

12. AnyMail Finder

13. Nymeria

14. Clearbit

15. FindEmails

16. LinkedIn Sales Navigator Lite

17. SellHack

18. UpLead

19. Email Permutator

20. Findymail

21. BuzzStream

22. Ninja Outreach

23. LeadFuze

24. Getemail.io

25. Snov.io

26. Email Magpie

27. AeroLeads

28. Name2Email

29. Discoverly

30. ContactOut

Choosing from the Best Email Lookup Tools

Using Lead Nurturing Email Content to Boost the Buyer’s Journey

Content Mapping and the Buyer’s Journey Guide Lead Nurturing Strategy

The Buyer’s Journey

Content Mapping

Aligning an Email Nurturing Campaign with the Buyer’s Journey

Stage One: Customer Awareness of Your Brand

Stage Two: Evaluation, Deeper Exploration, and Consideration

Stage Three: Purchase and Sale Conversion

Outlook Email Tracking Plugin: Customer Data Integration (CDI)

How Does the Outlook Email Tracking Add-In Work?

Link Tracking

Auto-On or Off Capabilities

Automatic Lead Scoring

Website Activity

Email Tracking Pixel

Benefits of Email Tracking

Provides Context

Saves Time

Team Benefits

How Email Tracking Impacts Lead Generation

Unlimited Emails

Unlimited Users

Installing the Outlook Plugin

How to Use an Email Tracking Pixel to Identify Sales Leads

What are Tracking Pixels?

Limitations