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When it comes to traditional marketing businesses usually go for TV ads, flyers, and billboards to attract leads. Instead of those offline channels when businesses prefer digital channels like social media marketing and ads for their marketing to generate leads. We call it as ‘Digital Lead Investing’.

Leads generated from the digital channels can be termed as ‘digital leads’. In today’s digital age, every business that sells products or services online needs to invest in digital advertising. 

In this blog post, we will discuss digital lead investing and digital lead generation strategies in more detail.

What is Digital Lead Investing? 

Digital Lead Investing is nothing but doing digital marketing to attract leads for your business. Unlike traditional marketing channels, digital marketing attracts leads based on their online behavior and interests and offers a more targeted and faster way to convert potential customers efficiently.

Every marketing strategy that anyone uses to invest in leads for any business falls into these categories: inbound marketing and outbound marketing.

1) Inbound marketing:- It’s where businesses bring audience organically through their assets, like content on their website or posts on social media to convert followers into customers 

2) Outbound marketing:- It’s where businesses often push their products to their audience through cold emails or paid ads to convert them into customers.

Every digital marketing strategy, whether organic or not, includes a sales funnel for leads.

Digital lead investing is a strategy that small to medium-sized businesses find effective. The strategies can be automated and are very data-driven. However they are more cost-effective and scalable than other traditional lead generation channels.

5 Steps To Know Before Building a Successful Digital Lead Investing System

No matter what you call it a digital lead investing system or strategy. Having one system in place is important (To keep generating leads for your business)

Defining your specific goals for the business is the first step: A business without any goals is a drive without any destination. Each business has unique goals but fundamentals remain the same when defining your goals. Is it more direct sales, qualified leads, or brand awareness?

Not just defining them but being specific helps you. Something like generating 100 sales in this quarter or increasing your newsletter reach by adding 10k+ subscribers. According to your goals, your lead generation efforts should will be planned.

The more specific the goals, the more detailed your strategy will guide you toward success and help you measure success.

Before you invest in digital lead generation, you need to set clear, measurable objectives. It helps you answer this question, ‘What do you want to achieve with your digital lead investing?’

To build a successful digital lead investing system follow these five steps:

1) Know your audience

Remember, marketing to everyone means marketing to no one.

Understanding who your potential customers are is vital. Research their demographics, interests, and online behaviors. Niche down your target audience as narrow as you can.

This knowledge will direct your content creation process, helps you personalize your marketing campaigns, and ensure you’re targeting the right people.

2) Determine your budget to invest

Budget in the marketing is that one piece of the puzzle that dictates the whole puzzle. As a business, your goals should be to invest as little amount as possible in digital marketing and generate the maximum possible outcome for your business.

A well-sorted-out budget ensures businesses to think and strategize where to allocate their funds wisely across different channels. Remember, more budget doesn’t always mean better results. Efficiency, return on investment (ROI), and other essential KPIs should be your guiding metrics.

3) Find the proper channels for digital lead generation

To build a successful digital lead investing strategy choosing proper channels is the key here.

Not all channels are equal for every business. This is where those initial first two steps on defining goals and knowing your audience helps you decide which digital channels to target.

Anyhow, first you need to identify where your audience spends their time online and if it helps check out your competitors and understand how they generating leads for their business. 

 Is it on social media, search engine, or industry-specific forums? Choose channels that align with your goals and audience preferences.

Once you have selected your channels, create a strategy to produce consistent content and leverage those channels to meet your business goals.

4) Scale your strategies to build a brand

In 2024, all businesses, even the smallest of the small startups, seem to have access to same kind of tools and marketing channels that a big brand has. Also, due to the abundance of similar companies and products in the market, it will be harder for you to be different from the rest.

Hence, creating a brand helps you stand out, build trust, and stamp your authority in front of your audience. 

Although, the best way to build a brand is to scale your digital lead investing channels that have worked for you in the business and take those marketing campaigns to the next level by investing more money, or honing in with more exciting content, or experimenting with creative strategies.

5 Best Digital Lead Investing Strategies for 2024

We assume you would know most of these strategies if you’re not living under a rock. However, learning about them in detail won’t hurt. 

These 5 Best Digital Lead Investing Strategies are designed to maximize your online presence and convert your audience into loyal customers. Here’s how they work:-

1) Search Engine Optimization (SEO)

SEO is about helping websites get traffic by ranking their pages on Google. If you’re good at SEO, you can generate traffic from organic search results on Google, which can generate more leads for your business.

However, that being said, SEO isn’t a short-term strategy where you expect to see leads coming in for your business with just a couple of weeks of work. There are many moving parts to SEO, and the approach is gonna be different for each business, depending on their goals.

But you should know that the fundamentals of SEO will remain the same. If you have a website and are looking to leverage SEO in your digital lead investing strategy, then you need to focus on these things:-

1. Find Keywords:- Keywords are the searches your customer types on Google. As a business, you need to understand what your potential customers type in the search engine, you can take the help of tools like Ahrefs to develop keyword ideas for your content to rank on Google.

2. Content:- Once you have the keywords and topics to write. Writing and publishing articles on your blog is necessary to get your pages to rank for those particular search terms and reach your audience.

3. Building Backlinks:- Whenever a website links back to your website or an article, consider it has a backlink. These backlinks can be earned through email outreach (or) organically. As you publish more content, you need to invest more efforts into building backlinks, because backlinks can send a signal to search engines that others vouch for your content.

2) Sending Cold Email To Your Prospects

Sending cold emails for your business is a more in-organic approach and falls under an outbound marketing strategy. 

There’s a good chance that when you send cold emails to your audience, they might have not heard about you or your business. Hence, that’s the reason why we refer to it as ‘Cold Emails’

The major challenge for businesses with cold emails is convincing people (or) other businesses to buy their products.

Unlike SEO, cold emails can help you calculate it’s ROI within weeks of launching the campaigns. Hence, it’s a short-term strategy to book calls with leads and convert them into clients. 

How to run cold email campaigns for your business:-

1. Figure your ICP first:- The ideal Customer Profile (ICP) is a persona that businesses use to describe a set of target audiences who are more likely to be your clients
2. Gather emails:- Scrape email data from relevant sources. Use some paid tools to gather email addresses of your prospects
3. Write cold emails and launch campaigns:- Once you have your target emails, input those emails into a cold email sender tool, then write a well-crafted personalized message to your potential leads
4. Monitor your inbox and book calls:- Once you send a personalized message with a compelling offer related to your products, you will receive positive replies, and its you’re job to book them into calls and close the deals.

Using cold emails is probably the best channel for B2B or software businesses looking to land high-ticket clients (or) recurring clients for their business. If your business isn’t a B2B service, then prefer other strategies from this blog post

3) Content Marketing

Creating valuable content to attract and engage with your audience through digital channels is a widely used digital lead-generating strategy. The content can include blog posts, videos, infographics, and more. The goal is to establish authority and trust through content, which can lead to increased brand loyalty and customer conversions.

There are numerous ways where you can leverage content marketing for business. Here are some of those:-

1. Collaborating with YouTube influencers for videos
2. Appearing as a guest on someone else podcast
3. Co-hosting a webinar related to your business and products
4. Writing and publishing blogs on authoritative websites
5. Using social media influencers for your giveaways

Almost everything you do online with content intended to grow your audience and build more trust for your business can be considered as content marketing. Hence, this is one such strategy you can’t avoid when generating leads for your business.

4) Social Media Marketing

Platforms like Facebook, Instagram, LinkedIn, and Twitter are a digital home to billions of individuals online. Not leveraging social media is definitely a missed opportunity if you’re in 2024.

When it comes to social media marketing, there’s no one-size-fits-all approach. You must select your platforms accordingly to your business type and understand where your customers hang out.

For example, if you’re an eCommerce store who sells premium sneakers online. Then, we don’t think that being on LinkedIn and posting content on LinkedIn can generate more digital leads when compared to being on other platforms like Instagram and Facebook.

Let it be any platform, you can generate leads on social media in two ways:-

1) Organic: Publishing content to attract leads on the platform and engaging with your followers to build your brand

2) In-organic:- Running social media ads on Meta, where your ads are tailored to capture the attention of potential leads and drive them to take action, such as following your profile or making a purchase

As of today, there are multiple social media platforms available for businesses to take advantage of, it would surely be a missed opportunity if your business isn’t doing social media marketing for digital lead generation.

4) PPC ads (Pay Per Click)

Ads you see on your search results on Google are referred as PPC (pay-per-click) ads. These ads can be highly targeted to your ideal customers as they appear when people are searching for something very relevant to a product or business on Google.

Hence, compared to ads on Facebook and Instagram, PPC campaigns tend to cost more money for leads and purchases. 

To start leveraging PPC ads as your digital lead investing strategy. You can follow these steps:-

1. Build a website and design a well-designed landing page
2. Optimize the landing page with good offers, good copy, and proper CTA (Call To Action) buttons
3. Create an ad account on Google Ads
4. Choose your keywords to target and set your budget
5. Design your Ad creatives (Images and Videos) 
6. Write a compelling ad copy
7. Run those ads and test your campaigns 

PPC (pay-per-click) ads are a great lead generation tool for businesses. This is best for those can’t wait for organic strategies to chip in and are more interested in tracking their ROI.

Digital Lead Investing: The Myths vs Reality

Till now, we feel you have understood a lot of things about digital lead investing through and through. However, we think there are still some questions in your mind that might be unanswered.

Hence, this is the section where we try to bust down some myths related to digital lead investing and share which one is a myth and which one is a reality

Considering the various aspects of digital lead investing, here’s a breakdown of the reality versus myths:-

Digital leads can be cheaper: Reality

Digital leads can indeed be more cost-effective compared to traditional methods. When compared to traditional marketing and advertising methods like billboard ads, print ads, and TV ads. The cost to invest in those channels might eat up a good chunk of the budget for a small business.

Through digital channels, you can capture leads for pennies (depending on the industry), potentially leading to lower costs per acquisition

Omnichannel presence: Reality

Even though in this article, we emphasized focusing on only a few channels for growth but once you build an audience on a couple of platforms. It is recommended to share your content across multiple platforms consistently.

An omnichannel presence across multiple digital channels is beneficial and often necessary for a robust digital lead strategy. It allows you to reach more potential customers wherever they may be online.

Targeting Control: Reality

Digital platforms offer specific and narrow targeting options that allow you to reach specific audiences based on demographics, interests, behaviors, and more, giving you control over who sees your ads.

Compared to print media and TV ads, where targeting is not in your control. However your business is reaching a broader audience rather than those specific set of audiences.

Automation with AI: Reality

Many aspects of digital lead generation can be automated with AI and machine learning, from bidding on ads to personalizing content for social media and responding to customer queries on emails.

From planning to executing, everything can be automated, and with the help of AI tools in the market, businesses can save dozens of hours of work. Which means they can work more efficiently in less time.

Immediate ROI: Myth

While digital lead investing can be efficient, expecting immediate ROI is unrealistic. 

If you can wait for a couple of weeks to see results, then ads and cold emails are great. But other marketing channels like SEO, Content Marketing, and Social Media take time.

Like any investment, it takes time to see significant returns as marketing strategies will be tested, optimized, and scaled consistently.

Tracking your campaigns: Reality

As there are tools to automate the processes, there are tools to analyze those processes as well.

Digital marketing realm offers unparalleled tracking capabilities, allowing you to measure everything from lead generation to real-time conversion rates. Hence, you can make quick changes in your campaigns and strategies to maximize your business gains.

Need More Traffic: Myth and Reality

More traffic can be beneficial, but it’s about the quality of traffic rather than quantity. Targeted traffic that is more likely to convert is far more valuable than large number of unqualified traffic.

However, more traffic is the answer if your goal is to build brand awareness and later generate leads. If not, then less targeted traffic is excellent for generating digital leads. Also sometimes, the problem with targeted traffic is that you can’t scale it big.

Wrap Up

In conclusion, digital lead investing represents a modern approach to marketing, one that harnesses the power of digital channels to attract, engage, and convert leads. It offers many advantages over traditional marketing channels.

Generating leads is just one step of the process to grow your business. Qualifying those leads is another step in that process, and if you’re running marketing campaigns without qualifying your leads, you might be throwing money in the water.

This is where tools like LeadBoxer can help you identify your leads by tracking their behaviour with your content and their engagement with your marketing campaigns. Thus assisting businesses to understand which leads to nurture and which leads to not nurture.

Nurturing the right leads means more sales opportunities and more customer purchases.

If you have a physical store or run a software business and want to reach customers in specific areas, local lead generation can help you grow.

Local lead generation involves connecting with people near your business and targeting them to become potential buyers, also known as leads.

In this blog post, we will talk about how you can use local lead generation strategies to generate leads for your business and the best channels to use.

What is Local Lead Generation?

Local lead generation is when a local business tries to get the attention of potential nearby customers. Now, this attention can be done through offline and even online marketing channels.

Most businesses in 2024, whether physical or online, can use any marketing channel.

For example, A brick motor is not stuck with flyers and posters anymore, they can run Google ads and work on Local SEO for leads.

Similarly, a software company can sponsor relevant local events if the audience fits their ideal customer profile (ICP). Thus helping business owners with wide range of options for local lead generation.

Before we dive more into local lead generation, let’s talk about the benefits of doing local lead generation for your business:-

• Community Engagement:- Because you want to reach people in a specific area, it’s likely they already know each other. Hence, the engagements and interactions in your community will be more.
• Improved Conversion Rates:- When businesses focus on local customers, it helps build trust and relevance. Meeting face-to-face and having convenient access to products and services boosts customer trust. Thus, you can see improved conversion rates with local leads for all those reasons.
• Lesser Competition:- When a business competes globally, sometimes you can’t keep track of its competitors, but when you’re local. You have less competition to beat.
• Worth of Mouth:- As potential customers share the same locality with your existing customers, there is a possibility that word-of-mouth promotion that can increase your leads and sales directly.

9 Best Channels To Start Local Lead Generation

Local lead generation is all about connecting with customers in their own your backyard. 

No matter what channels you choose, they will either fall into the category of inbound marketing v/s outbound marketing. 

Here are the best channels to kickstart your local campaigns:-

1. Local SEO

This is your bread and butter for getting noticed in local searches. Whenever someone types ‘Best cafe near me’ or ‘Best auto repair shop near me’, you want to show up in the search results if it’s relevant to your business. Since local SEO is cost-effective and works in specific areas, Local SEO should be at the top of your list when choosing a channel for local lead generation. 

To start, you need a Google My Business listing with your business details, photos, and reviews from your existing customers.

You can hone in on this channel by optimizing your lead gen website with local search keywords, ensuring your Google My Business listing is up to date, and getting listed in local directories. It’s all about ensuring that when someone searches for your type of business in your area, you’re on the top, if not top 3.

2. PPC Ads

Pay-per-click ads, aka Google ads, can be a game-changer. You can target specific locations, ensuring your ads are seen by people in your specific location. 

If people are searching on search engines for something about a product (or) service, it is more likely that they are looking to purchase. Hence, Google ads are a great way to get in front of potential customers who are actively searching for what you offer. Also it helps you by-pass the organic search results.

Unlike Local SEO, Google Ads can help you generate leads faster. If you’re starting new and want to compete with other businesses with strong local SEO. Then start paying for ads is great channel for lead generation. Hence, if you have the budget, investing in Google ads is worth a try for your business.

3. Meta Ads

Just like Google ads, Facebook and Instagram paid ads allow you to target specific demographics within your local area. The only thing here is that, unlike Google, people don’t search for your product (or) there to buy anything on social media.

Hence, it would help to tailor your ads based on interests, behaviors, age, and more, ensuring your message reaches the right local audience.

However using paid channels like ads, you get to focus on ROI and keep track of your new customers through this channel. It only makes sense if you have positive ROI for your ads as a local business owners.

4. Cold Emails

This might seem a bit old school, but targeted cold emails can be effective. The key is personalization and relevance. Make sure you’re reaching out to people who are likely to be interested in what you offer and provide them with real value in your message.

5. Direct Mailing

In the digital age, a well-crafted direct mail piece can still have a big impact. It’s tangible and can stand out in a pile of bills and junk mail. Tailor your message to the local community and offer something that grabs attention.

6. SMS Marketing

Text messages have a high open rate. Use SMS marketing to send out special offers, updates, or reminders to a local audience. It’s direct, personal, and can drive quick responses.

Tip:- Cold calling your SMS prospects as a follow-up to your text messages generates better responses for your campaigns. 

7. Social Media Outreach

Engage with your local community on social media platforms. Share local news, participate in community discussions, and know local trends. It’s about building relationships and staying top of mind.

Know where your audience is on social media. Is it Facebook? Is it Instagram? Is it LinkedIn?

Go to those specific platforms, create content, build an audience, and pitch your products and services via outreach.

8. Use Local Forums

Platforms like Nextdoor or local Facebook groups can be goldmines for connecting with your community. 

Participate in discussions, offer advice, and gently promote your business when appropriate.

9. Local Events

Participating in or sponsoring local events can put your business in front of a potential local audience. Use your banners and flyers to spread the word about your business by being face-to-face with your community

It’s a great way to build brand awareness and connect with potential customers.

In this local event, offer them free samples of your products (or) offer a free consultation of your service for interested leads.

Each channel has its strengths and can be effective in different ways. The key is understanding your local market and effectively tailoring your approach to connect with your community. 

By diversifying your local lead generation efforts across these channels, you can build a robust strategy that captures the attention of your local audience and turns them into loyal customers.

How To Start Local Lead Generation For Your Business?

To start a lead generation campaign for your local business there are a lot of things that you need to factor like how to do the ground work to reach customers, and what channels you’re leveraging to generate leads for your business.

However, that being said, it only seems a viable option to generate leads locally if the business is operating offline (or) if your an online business running location-specific marketing campaigns.

Whichever the case may be, these are the steps that we think would help you get a head start while doing local lead generation:-

1) Laws to consider while doing lead generation

It’s imperative to be aware of laws like the CCPA, CAN-SPAM Act, CASL, and GDPR to ensure compliance and avoid legal issues.

Although some of the laws might not apply while you’re leveraging lead generation business model for some location, however it’s best to ensure you’re not violating any.

Some of the underlying laws and regulations you need to keep in mind:-

1. California’s Privacy Law (CCPA):- Have a customer base in California? If you’re using customer data in your marketing campaigns, you need to be straight about their info. In the case of email outreach, you need to provide clear opt-out options.

2. The CAN-SPAM Act:- All over the U.S., if you’re sending out promotional emails and SMS, you’ve got to be honest about who you are. No sneaky stuff with fake email addresses or misleading subject lines. 

3. Canada’s Anti-Spam Law (CASL):- In Canada, you must get a clear yes from people before you send them your outreach messages. In these messages, let them know who you are and make it easy for them to opt-out.

4. Europe’s Data Protection Law (GDPR):- There’s a whole set of rules about protecting personal data in Europe. In recent years, companies like Facebook and Google had to bend their rules for privacy. Make sure you got the individual’s permission to use their data, you’ve got to keep it safe, and you should be ready to delete it if they ask.

5. Singapore’s Personal Data Protection Act (PDPA):- Over in Singapore, they have rules to ensure businesses handle personal data like precious cargo. People should know what you’re doing with their information, you can’t use it without their permission. If someone wants their details to be taken off, you’ve got to have the eraser ready.

Whichever your lead generation strategy maybe, if you’re showing your customers who you are and not manipulating anything with your messages and making it easy for them to opt out of your messages, then you’re good to go. Each region has specific privacy rules, before doing local lead generation, ensure your processes and strategies doesn’t interfere with any of these rules and regulations.

2) Know your Audience

For a small business, even though you might feel targeting the overall population in your location you should know that marketing to everyone is marketing to no one, even if it’s done for a specific region.

Within the region where you operate, you need to know your specific set of audiences, who are your potential buyers, and who will keep coming back to buy products and services from you.

Here are the three steps that you can follow to know your audience:-

• Research your business and competitors:- Understand the challenges of selling your products and services in a specific locations. Know what the people in that location are already buying. Know your competitors and reverse engineer to look into their lead generation traffic sources to understand how you can do the same in a better way.
• Sort out a target audience base specifically and locally:- Use demographic attributes such as age, gender, location, and occupation to sort out your specific audience sets. Also, using firmographic attributes such as company size, industry, revenue, and job titles of decision-makers within the organization helps.
• Build Ideal Customer Profile (ICP):- Now, create profiles based on your specific set of audiences, and each ideal customer profile will be marketed differently to convert more qualified leads into potential buyers for your business.

3) Select a target offer and a lead magnet

Selecting your target offer and lead magnet is like setting the perfect trap for your ideal customer – but in the nicest way possible.

However, it’s not about enticing people with offers that you cannot deliver because when it comes to local buyers, once you lose the trust of two or three buyers, the word spreads around soon, and you will be short of business.

Thus, to reach your audience in the right way and entice them into buying from you is an art, where you craft suitable target offers along with lead magnets:-

• Lead Magnets:- For online businesses, generally, lead magnets are nothing but giving away e-books, offering free consultation, and something of that sort.  For an offline small business, a lead magnet should be something like giving free samples of your products, giving away gift cards for your store (or) free consultation before buying your service. It’s important that these lead gen lead magnets should scream “local” and “beneficial
• Target Offer:- Crafting an offer for your product and having competitive pricing depends on the research you did to know your audience. Your target offers should aim to get as many people as possible to visit your store (or) check out your products.

Selecting your target offer and having a lead magnet is all about understanding and providing value to your local community, If you’re good at both of these, you’ll build a community of loyal customers who feel seen, heard, and valued.

3) Choose your platforms to start

Weather you’re an offline business (or) an online business, for each business, choosing the right platforms to do lead gen will be different.

I guess with the plethora of options that we have today when it comes to selecting platforms for local lead gen makes us dizzy in a sense. 

To keep it simple:-

• If you’re an online business:- Leverage channels like Local SEO, PPC Ads, Meta Ads, Cold Outreach
• If you’re an offline business:- Leverage the above channels that an online business does along with that go for trade shows, local events, and other community gatherings

4) Choose your tools to start

Now, selecting the tools for your lead gen depends on the platforms and the methods you’re trying to generate leads. Hence, for each strategy, there are different tools in the mix.

Anyhow, here’s a list of essential online tools that can significantly enhance your local lead generation efforts:-

1. Google My Business:- This free tool is vital for managing your online presence on Google, including Search engine and Maps. It helps you control how your business appears and performs in when a potential customer searches.

2. SEO Tools (e.g., Moz Local, SEMrush, Ahrefs):- If you want to leverage your website and generate traffic through search engine optimization. SEO tools can help in keyword research, tracking search rankings, analyzing backlinks, and identifying SEO opportunities specific to your local area.

3. Customer Relationship Management (CRM) Software (e.g., HubSpot, Salesforce):- CRM systems help manage interactions with potential and current customers, track leads, and streamline sales.

4. Social Media Management Tools (e.g., Hootsuite, Buffer):- These tools are excellent for managing and scheduling posts across multiple social media platforms, engaging with your audience, and analyzing social media performance.

5. Email Marketing Software (e.g., Mailchimp, Constant Contact):- Email marketing tools helps businesses with creating, sending, and tracking email campaigns, which is an essential part of nurturing leads.

6. Online Reputation Management Tools (e.g., Reputation. com, Podium):- These tools help monitor and manage what’s being said about your business online (including Google reviews), allowing you to respond appropriately and maintain a positive reputation.

7. Local Listing Management Tools (e.g., BrightLocal, Yext):- These services ensure your business information is consistent and accurate across various online directories and listing sites.

8. Google Analytics:- Essential for tracking website traffic, user behavior, and conversion metrics, helping you understand how visitors interact with your website.

9. Lead Capture Tools (e.g., OptinMonster, Unbounce):- These tools help you create effective landing pages and opt-in forms to capture leads.

10. Lead Management tools (e.g:- LeadBoxer, and GoHighLevel):- When you’re doing cold outreach for your local business, may it be through cold email (or) SMS marketing, having tools to assess and manage those leads is essential. Most importantly, these tools can sync with your existing CRM or be the one for your business.

10. Paid Advertising Tools (e.g., Google Ads, Facebook Ads Manager):- These platforms are indispensable for running targeted local ads. They allow you to reach a specific audience based on location, interests, and more.

11. Chatbots and Live Chat Software (e.g., Intercom, Drift):- These tools can enhance customer engagement on your website, providing instant assistance and capturing lead information.

12. Call Tracking Software (e.g., CallRail, DialogTech):- If phone calls and cold calling are a significant part of your business, these tools can track the source of calls and measure the effectiveness of your marketing efforts.

Each of these tools plays a specific role in the local lead generation process, and when used effectively, they can significantly boost your ability to attract and convert local leads.

However, each tool has its use cases, and as a business, you can’t incorporate every tool for marketing. Depending on your marketing channels, customer personas, budget, and your goals, the tools can be helpful for your marketing campaigns.

Wrap Up

Local lead generation is an essential strategy for location-dependent businesses that run offline stores where people walk through their doors.

The key to growing your business through local lead generation is all about knowing your audience and competitors, then crafting good offers, and using the right marketing channels for leads.

If you’re marketing campaign are generating your local leads at scale, try using a tool like LeadBoxer. We use Lead Scoring as a metric to precisely know which of your existing prospects have the potential to become Sales Qualified Leads (SQLs), leads who are more ready to buy from you.