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Giving Product Tours Doesn’t Work for User Onboarding

When sitting down to write a new post, I ran through a plethora of ideas. We’ve been focusing a lot on CES 2017 recently, so I needed to get us back into the swing of our typical marketing and startup sales related posts. I ended up thinking about user on-boarding and the mistakes that a lot of startups make when creating their on-boarding flow. I then thought about what mistake is most commonly seen during user on-boarding experiences: giving product tours.