Optimization

Lead Generation Strategies that Boost Sales

Lead Generation Strategies that Boost Sales

Your business wants to up its lead generation game. However, there are many strategies out there that promise you exceptional results. How do you improve your lead generation?

You may already have some of the pieces in place. Before you stress out over what new lead generation trend to follow, here are some strategies to try:

Update Your Website

Your website is the first interaction customers have with your brand. Make a good first impression with an updated website. 

Updating your website doesn’t mean going overboard with videos, graphics, or text. If you think your website is “cool” because it has Adobe Flash Player, think again. 

Great websites are optimized for search engines, have user-friendly designs, and valuable content. You may already have these on your website, but here are more tips to make your website great:

Don’t Overwhelm Visitors With Options 

People like having choices. However, too many choices can be a bad thing. 

When people have too many options, they can get confused and overwhelmed. They may get flustered and bounce from your website because they can’t make a decision. 

To see how easy (or difficult) it is to navigate the options on your website, explore it yourself. Better yet, have someone else poke around your site. Ask them to write down questions and observe their experience. 

Pay attention to how easy it is to go on to the next step. Look at whether your pages make sense and accomplish your company’s goals.

Put in the Effort to Tell People Who You Are

Chances are you put more blood, sweat, and tears into certain pages of your site. Your product or services pages and testimonial pages likely took much of your attention. How much time did you devote to your About Us page?

It’s great to give specifics on your products and services and share the experiences of satisfied customers. Consumers want to know about your company before doing business with you. Your About Us page is your chance to give a good impression and build trust with potential customers. 

Information to put on the website homepage

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Your customers will feel more comfortable working with your business if they know its background, staff, mission, values, and awards. Think of it as introducing your business to a new customer or friend. 

Be sure to include high-resolution images of your leadership and staff on your About Us page. For content, include your mission, value proposition, and a clear call to action. 

Get Information on Who Visits Your Website

Gone are the days when you hope the right people find your website, make a sale, and return. With our Lead Identification solution, you can know valuable information about who visits your site. We can tell you:

  • Who visits your website
  • What company do they work for
  • All the company’s firmographic details
  • What services or products they are interested in
  • Visitor’s company contact information
  • How many visitors from this company visited
  • Based on above and more, what is the visitor’s lead score value

Embedded Lead Identification into your website requires no buttons or forms to fill out. All the data is collected automatically and discreetly.

Utilize Effective Landing Pages

Landing pages are good at capturing leads. However, a poorly-created one will not give you the amount or quality of leads you want. Here are some tips for creating effective landing pages:

Keep Your Landing Pages Simple 

Marketers can overthink when it comes to creating landing pages. They want them to be complex and sleek. An overly-complex landing page, however, will lead to more bounces. 

The purpose of a landing page is for people to leave their contact information to access valuable content. It is important to grab people’s attention and offer high-quality content. You also need a clear call to action telling people what to do next. 

Get straight to the point in telling visitors why they need your services or products. Also clearly show them what they need to do to get started.

Include Testimonials on Your Landing Pages 

You know how powerful testimonials are. You use them on your website. Why not use them on your landing pages?

Testimonials by satisfied customers let people know your offerings are effective and your brand is trustworthy. Adding testimonials to your landing pages are simple and effective lead generation strategies.

It is easy to find testimonials. Look at your company’s social media channels, customer support emails, and product reviews. Before you use a testimonial, reach out to the source and get permission. 

Have a Mobile-Friendly Landing Page 

Your leads and customers are more likely to view your website and landing page on the go via their cellphone. Your landing page needs to be optimized to fit on the tiny screen of a phone. If it isn’t, your landing page will look clunky and unappealing. 

If you don’t think a mobile-responsive website is important, you might want to think again:

  • 70% of web traffic comes from mobile devices 
  • 80% of the best websites are mobile-friendly
  • 61% of users won’t return to a non-mobile-friendly website  
  • 70% of mobile searches lead to a conversion 
Importance of optimizing opt-in forms.

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Since your landing page will be formatted and look different than it would on a desktop or tablet, shorten your opt-in forms. Be sure to optimize your call to action (CTA) buttons and make them highly visible. 

Remove Menus From Your  Landing Pages

Menus on your landing pages are distracting. Going back to the first point, the simpler the landing page, the better the conversion rate. Remember, you want them to stay on the landing page and follow the call to action. 

Upgrade Your Content

Using the text on your website and blog simply as an area to stuff keywords won’t get you conversions. To generate leads, you need to know your desired customer and what content will be valuable to them. You’ll attract customers most likely to convert and your informative content will boost your brand’s authority. 

There are many ways to use high-quality content. You can have it on your website and feature an opt-in form for visitors to read more. A blog with good content has a better chance of getting noticed and shared.  

Start Blogging and do it Consistently

Blogs are real estate for you to share valuable information with website visitors and they can boost your SEO. A blog adds personality to our brand and improves your brand’s credibility. They can also attract 67% more leads per month.

First-time website visitors will want to know more about your company than the great products or services you offer. They expect your business to be knowledgeable in your industry. They also want to be treated with the utmost importance. 

Once you start a blog, you need to regularly produce high-quality content. If you’re not consistently blogging, customers will get bored. Your blog content will no longer be engaging, current, or relevant. 

When you blog consistently, you help create an engaging interaction with potential leads. The longer a lead engages with you before signing up or opting in, the more likely they will become paying customers. 

A relationship with a lead not only increases their likelihood of becoming a paid customer, but also a returning customer. Loyal customers can be counted on for repeat business and they can become valuable brand ambassadors. 

Before you write your blog posts, research your target audience and keywords to use throughout the content. If you need help coming up with topics to write about, look up trends happening in your industry. When writing your blogs, be sure to include clear CTAs (call to actions) alerting readers what to do next. 

Email Marketing is Your Friend

You may think flooding people’s inboxes with emails is a bad idea. However, email marketing is one of the most effective lead generation strategies around. It is also one of the easiest to do.  

According to Neil Patel, email marketing has an effectiveness of 48% and a difficulty rating of only 18%. Email marketing beats out content marketing, landing pages, social media marketing, and SEO. Only the creation of landing pages is easier.

Lead generation difficulty and effectiveness by channel.

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To get results, you’ll need to carefully plan out your content, segment your audience, and schedule your emails. 

Get Active Online

Your blog isn’t the only way you can engage with leads online. Here are some ideas you can try to share your expertise: 

  • Answer questions on Q&A sites like Quora or HARO (Help a Reporter Out) that relate to your industry
  • Get involved in relevant conversations on Twitter
  • Cross-promote content on other websites and blogs via guest posting. (Remember: guest posting is reciprocal)

Get Active on Twitter

You may think that LinkedIn is the go-to source for professional social networking. Twitter offers options to form valuable business and sales connections. 

When you create a Twitter lead card and attach it to a tweet, you can get people’s emails. This happens when someone clicks on the CTA button on your tweet. 

Lead generation on twitter

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Whether you need a landing page, a blogging or email strategy, or to get started on social media, LeadBoxer can help you to translate your Lead Generation Strategies into qualified leads. They know how important lead generation is for your business. 

Effective online lead generation is easier than you think. You may be doing some of the listed ideas already. Regardless of what strategies you try, remember it is about the customer.

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How to Create a Successful Content Marketing Strategy

How to Create a Successful Content Marketing Strategy

Want to stimulate interest in your brand without paying for ads? Content marketing is the answer. This type of marketing involves making videos, blogs, and social media posts that solve problems for your ideal customers, thus building loyalty to your brand and encouraging them to buy from you. 

This strategy is essential for staying ahead of competitors. A 2021 report from HubSpot found that 70% of over 1,500 marketers surveyed are actively investing in content marketing. The same study noted that 40% of marketers consider content marketing vital to their overall strategy.

Creating and implementing a content marketing strategy doesn’t have to be time-consuming. The following techniques will set you up for success.

Read on or jump ahead to these topics:

Get Company-Wide Support

Great content marketing happens when everybody in a company collaborates. To do this, you’ll need to get the leaders of various teams and departments behind you.

Ardath Albee of Marketing Interactions explains, “You need executive backing to fund and source a content strategy. You also need the support to ensure there is enough commitment to see a content marketing strategy through.”

To get leaders of your company on your side, position content marketing as a way to help their departments reach their goals.

Understand Your Audience

Before creating content, you need to think carefully about your ideal customers and anticipate what videos, blogs, or resources they want. Consider these questions:

  • Who is the ideal person reading your content?
  • What information do people want that isn’t readily available?
  • What pain points are your customers feeling?
  • How does your target audience make buying decisions?

By creating content that anticipates and answers your ideal customer’s questions and pain points, you can simplify their decision to buy from you.

Invest in Branding

Consider hiring a reputable agency to develop your brand’s look. The visuals and messaging used to represent your company impact your bottom line. A 2019 Reboot study of 2,500 consumers found that the right color can increase brand recognition by 80%. Furthermore, a 2019 Lucidpress survey of 400 organizations found that a consistent presentation of brand imagery, messaging, and values across channels can increase revenue by 33%.

Publish Guest Blog Posts

Curating blog posts from thought leaders in your industry is a win-win for all involved. It creates new content for your website with less lift from your marketing team and gives contributing writers a platform for sharing their ideas.

Guest blog posts also encourage the creation of backlinks, or links connecting one website to another. This happens when the contributing writer shares the article on their personal site. Backlinks signal to search engines that your content is valuable, which in turn boosts your site’s ranking on search engine result pages (SERPs).

Here are some tips for finding and recruiting credible guest bloggers:

  • Visit other blogs in your industry and see who is writing for them
  • To grow your audience quickly, reach out to in-demand writers with large audiences and offer to pay them
  • Mention the benefits of writing for you, such as the number of monthly visitors to your site and the exposure writers will receive

Create Evergreen Content

While new content is helpful for keeping social media and email audiences engaged, there’s no need to churn it out all the time. Instead, invest energy in creating evergreen content, or resources that are always relevant. Examples include:

  • Frequently asked questions
  • How-to guides
  • Tutorials
  • Encyclopedia pages
  • Troubleshooting articles

Over time, these pieces of content will rise to the top of SERPs and draw new prospects into your audience.

Repurpose Content

Another way to save your marketing team time is to reconfigure content for different channels. For example, transform an interview between a member of the marketing team and one of your executives into a podcast episode, blog post, infographic, and series of social media posts. 

Content repurposing ideas

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This gets more mileage out of the original piece of content and can help you reach audiences on various platforms.

Organize Content on Pillar Pages

A pillar page is a high-level article that provides prospective customers with an overview on a topic. The page includes links leading to blog posts or pages that cover subtopics in more depth.

Pillar page blog structure

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Pillar pages help keep your site organized. They’re also another effective way to reuse existing content.

Include Videos and Graphics

Visuals help break up long blog posts, appeal to visual learners, and can increase site traffic and the amount of time visitors spend there. A 2020 survey conducted by Wyzowl found that 86% of marketers say video has increased traffic to their website. The same survey noted that 83% of marketers credit video with helping increase the average time visitors spend on a page.

Measure Your Results

Analyzing the effectiveness of your marketing helps determine what types of content lead to the most sales and what parts of your strategy need improvement. To measure your results, use a tool like Google Analytics or LeadBoxer to study your site’s data.

LeadBoxer tracks what your leads do on your website or when you email them. You can see what pages they visit, how much time they spend there, and what resources they download.

Leadboxer content analytics features

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By comparing customer journeys, you can identify common pathways or pieces of content that lead to sales. You then know which content types are most effective and worth replicating. You can also determine which pages to keep updating and sharing on social media.

Final Thoughts

Content marketing is vital for attracting, nurturing, and retaining customers. By anticipating and answering questions with your content, you establish your brand as a thought leader with unparalleled customer service.

Techniques like publishing guest blog posts, creating evergreen content, organizing content into pillar posts, and repurposing content across channels help your marketing team reach the most people with the least amount of lift.

A tool like LeadBoxer helps you analyze your strategy. With LeadBoxer, you can see what pages or downloadable resources are driving the most sales. Get started today with a free trial.

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google analytics

The most important Google Analytics metrics for SaaS companies

Google Analytics is a fantastic tool for SaaS companies. It allows you to understand various metrics, beyond just the typical number of orders, conversion, revenue, and similar. You would want to focus on metrics beyond simple sales and revenue numbers in Google Analytics because other metrics give you the opportunity to seek out revenue growth opportunities.

The most important Google Analytics metrics for SaaS companies Read More »