Your business wants to up its lead generation game. However, there are many strategies out there that promise you exceptional results. How do you improve your lead generation?
You may already have some of the pieces in place. Before you stress out over what new lead generation trend to follow, here are some strategies to try:
Update Your Website
Your website is the first interaction customers have with your brand. Make a good first impression with an updated website.
Updating your website doesn’t mean going overboard with videos, graphics, or text. If you think your website is “cool” because it has Adobe Flash Player, think again.
Great websites are optimized for search engines, have user-friendly designs, and valuable content. You may already have these on your website, but here are more tips to make your website great:
Don’t Overwhelm Visitors With Options
People like having choices. However, too many choices can be a bad thing.
When people have too many options, they can get confused and overwhelmed. They may get flustered and bounce from your website because they can’t make a decision.
To see how easy (or difficult) it is to navigate the options on your website, explore it yourself. Better yet, have someone else poke around your site. Ask them to write down questions and observe their experience.
Pay attention to how easy it is to go on to the next step. Look at whether your pages make sense and accomplish your company’s goals.
Put in the Effort to Tell People Who You Are
Chances are you put more blood, sweat, and tears into certain pages of your site. Your product or services pages and testimonial pages likely took much of your attention. How much time did you devote to your About Us page?
It’s great to give specifics on your products and services and share the experiences of satisfied customers. Consumers want to know about your company before doing business with you. Your About Us page is your chance to give a good impression and build trust with potential customers.
Your customers will feel more comfortable working with your business if they know its background, staff, mission, values, and awards. Think of it as introducing your business to a new customer or friend.
Be sure to include high-resolution images of your leadership and staff on your About Us page. For content, include your mission, value proposition, and a clear call to action.
Get Information on Who Visits Your Website
Gone are the days when you hope the right people find your website, make a sale, and return. With our Lead Identification solution, you can know valuable information about who visits your site. We can tell you:
- Who visits your website
- What company do they work for
- All the company’s firmographic details
- What services or products they are interested in
- Visitor’s company contact information
- How many visitors from this company visited
- Based on above and more, what is the visitor’s lead score value
Embedded Lead Identification into your website requires no buttons or forms to fill out. All the data is collected automatically and discreetly.
Utilize Effective Landing Pages
Landing pages are good at capturing leads. However, a poorly-created one will not give you the amount or quality of leads you want. Here are some tips for creating effective landing pages:
Keep Your Landing Pages Simple
Marketers can overthink when it comes to creating landing pages. They want them to be complex and sleek. An overly-complex landing page, however, will lead to more bounces.
The purpose of a landing page is for people to leave their contact information to access valuable content. It is important to grab people’s attention and offer high-quality content. You also need a clear call to action telling people what to do next.
Get straight to the point in telling visitors why they need your services or products. Also clearly show them what they need to do to get started.
Include Testimonials on Your Landing Pages
You know how powerful testimonials are. You use them on your website. Why not use them on your landing pages?
Testimonials by satisfied customers let people know your offerings are effective and your brand is trustworthy. Adding testimonials to your landing pages are simple and effective lead generation strategies.
It is easy to find testimonials. Look at your company’s social media channels, customer support emails, and product reviews. Before you use a testimonial, reach out to the source and get permission.
Have a Mobile-Friendly Landing Page
Your leads and customers are more likely to view your website and landing page on the go via their cellphone. Your landing page needs to be optimized to fit on the tiny screen of a phone. If it isn’t, your landing page will look clunky and unappealing.
If you don’t think a mobile-responsive website is important, you might want to think again:
- 70% of web traffic comes from mobile devices
- 80% of the best websites are mobile-friendly
- 61% of users won’t return to a non-mobile-friendly website
- 70% of mobile searches lead to a conversion
Since your landing page will be formatted and look different than it would on a desktop or tablet, shorten your opt-in forms. Be sure to optimize your call to action (CTA) buttons and make them highly visible.
Remove Menus From Your Landing Pages
Menus on your landing pages are distracting. Going back to the first point, the simpler the landing page, the better the conversion rate. Remember, you want them to stay on the landing page and follow the call to action.
Upgrade Your Content
Using the text on your website and blog simply as an area to stuff keywords won’t get you conversions. To generate leads, you need to know your desired customer and what content will be valuable to them. You’ll attract customers most likely to convert and your informative content will boost your brand’s authority.
There are many ways to use high-quality content. You can have it on your website and feature an opt-in form for visitors to read more. A blog with good content has a better chance of getting noticed and shared.
Start Blogging and do it Consistently
Blogs are real estate for you to share valuable information with website visitors and they can boost your SEO. A blog adds personality to our brand and improves your brand’s credibility. They can also attract 67% more leads per month.
First-time website visitors will want to know more about your company than the great products or services you offer. They expect your business to be knowledgeable in your industry. They also want to be treated with the utmost importance.
Once you start a blog, you need to regularly produce high-quality content. If you’re not consistently blogging, customers will get bored. Your blog content will no longer be engaging, current, or relevant.
When you blog consistently, you help create an engaging interaction with potential leads. The longer a lead engages with you before signing up or opting in, the more likely they will become paying customers.
A relationship with a lead not only increases their likelihood of becoming a paid customer, but also a returning customer. Loyal customers can be counted on for repeat business and they can become valuable brand ambassadors.
Before you write your blog posts, research your target audience and keywords to use throughout the content. If you need help coming up with topics to write about, look up trends happening in your industry. When writing your blogs, be sure to include clear CTAs (call to actions) alerting readers what to do next.
Email Marketing is Your Friend
You may think flooding people’s inboxes with emails is a bad idea. However, email marketing is one of the most effective lead generation strategies around. It is also one of the easiest to do.
According to Neil Patel, email marketing has an effectiveness of 48% and a difficulty rating of only 18%. Email marketing beats out content marketing, landing pages, social media marketing, and SEO. Only the creation of landing pages is easier.
To get results, you’ll need to carefully plan out your content, segment your audience, and schedule your emails.
Get Active Online
Your blog isn’t the only way you can engage with leads online. Here are some ideas you can try to share your expertise:
- Answer questions on Q&A sites like Quora or HARO (Help a Reporter Out) that relate to your industry
- Get involved in relevant conversations on Twitter
- Cross-promote content on other websites and blogs via guest posting. (Remember: guest posting is reciprocal)
Get Active on Twitter
You may think that LinkedIn is the go-to source for professional social networking. Twitter offers options to form valuable business and sales connections.
When you create a Twitter lead card and attach it to a tweet, you can get people’s emails. This happens when someone clicks on the CTA button on your tweet.
Whether you need a landing page, a blogging or email strategy, or to get started on social media, LeadBoxer can help you to translate your Lead Generation Strategies into qualified leads. They know how important lead generation is for your business.
Effective online lead generation is easier than you think. You may be doing some of the listed ideas already. Regardless of what strategies you try, remember it is about the customer.