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Startup Marketing Lessons From Crossing the Chasm

Marketing /

When you run a business or are simply on the marketing team of a company, you’re always looking for ways to be more innovative and discover new opportunities. After reading Crossing the Chasm by Geoffrey A. Moore, you will gain new ideas for how to accomplish both of those tasks. It’s a great book filled with marketing lessons that can quickly be applied to just about any business. …

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