Website & Email behavior combined
Today we are excited to share a new development with you: we have added the option to track your email campaigns, newsletters, digital mailings and even individual emails you send out.
From now on you can track email behavior and include this data into the customer journey of your online users, leads, or customers. We see this functionality as a major step towards unifying profile information across devices and mediums.
The new feature consists 3 main components:
- Track email opens
- Track email clicks and
- Identify website leads & customers by email
Learn About Newsletter & Email Tracking
Sounds cool, but what are the benefits?
Good question, actually there are quite a few. Here are the main benefits:
- Create a Single Customer View by combining email and website behavior in a single profile
- Implement Outbound email lead scoring to rank the recipients based on email and website behavior
- Increase company identifications, based on both IP address of the recipient and their email domain (TLD)
- Increase person identifications, based on email and contact data from email database
Track email opens
Email Tracking; seeing who opens the emails you send is very valuable information, and you can now include these events in the customer journey or clickstream of your online users. To accomplish this we offer a pixel specifically for email tracking.
To get started, see the documentation for Track email opens
Track clicks within emails
Similar to email open events, tracking who clicks on a link in the mailings or newsletters you send, and which link they clicked on, should be considered as very powerful indications of interest. However, most marketeers hardly look at this data, which is often forgotten as they focus on metrics such as open and click rates.
To Implement, see the documentation for Track email clicks
Bonus:
Identify website leads & customers by email
Tracking email clicks, provides an additional major benefit.
You can now use all the information you have available in your email database and automatically add this to lead profiles in LeadBoxer.
But wait, there’s more!: As we track leads and customers over longer periods of time, an identification through email can be retro-actively applied, meaning: Once clicked-through via email, leads or customers are identified for all past, present, and future behaviour.
To Implement, see the documentation to Identify website leads & customers by email